Lottery Product Marketing Specialist (Lottery)

TL;DR

Lottery Product Marketing Specialist (Lottery): Developing and executing key product marketing initiatives, content development, and sales enablement efforts with an accent on integrated marketing communications, branding, and competitive insight. Focus on driving product launches, enhancing brand messaging, and delivering content that directly impacts sales.

Location: Providence, RI, US

Salary: $59,795 – $122,400

Company

Brightstar is an innovative, forward-thinking global leader in lottery that builds on its renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for customers.

What you will do

• Act as a marketing communications business partner to lottery product teams and collaborate on marketing collateral.
• Lead in proactively obtaining content and developing stories for case studies and brand messaging.
• Create materials for trade publications, articles, presentations, and customer-facing proposals.
• Oversee the creation of cross-channel business-to-business campaign assets for product launches and marketing campaigns.
• Partner with customers, vendors, and internal teams to develop best-in-class materials.
• Manage the Seismic sales enablement tool, collaborating with internal teams and the vendor.

Requirements

• 5+ years of experience (minimum 3+ years) in Product Marketing, Content Marketing, or equivalent.
• Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
• Demonstrated project management skills, including use of project management tools.
• Experience launching new business-to-business products.
• Clear, concise writing skills, both technical and creative, for multiple audiences.
• Experience using AI tools to supplement writing projects.

Nice to have

• Experience with Adobe creative suite.
• Experience with Seismic sales enablement tool or similar.
• Experience with HubSpot email/social solution.

Culture & Benefits

• 401(k) Savings Plan with Company contributions.
• Health, dental, and vision insurance.
• Life, accident, and disability insurance.
• Tuition reimbursement, paid time off, wellness programs, and identity theft insurance.
• Eligibility for discretionary bonuses or commission payments based on role.