Director of Analytics, Performance Intelligence

TL;DR

Director of Analytics, Performance Intelligence: Providing insights and consultative support to drive business results for clients with an accent on marketing analytics, campaign measurement, and statistical analysis. Focus on evaluating performance across channels, developing attribution models, and delivering actionable insights for optimization.

Location: Hybrid in Toronto, Ontario, Canada

Company

hirify.global is the world’s largest independent communications firm, fostering an environment where employees are empowered to take bold action and drive change.

What you will do

• Support digital marketing data collection, aggregation, and analysis for meaningful insights and recommendations.
• Manipulate, analyze, and interpret large datasets from multiple sources.
• Accurately evaluate the effectiveness and efficiency of paid and owned media campaign performance.
• Develop and maintain attribution models (multi-touch, media mix modeling, incrementality testing) to assess true marketing impact.
• Create, automate, and oversee dashboards, scorecards, and regular reporting frameworks.
• Deliver deep, actionable insights to improve channel performance, audience targeting, creative effectiveness, and budget allocation.

Requirements

• Possess a bachelor or graduate degree in communication, advertising, marketing, business, statistics, mathematics, or similar discipline.
• 6+ years of relevant professional experience working in performance marketing, digital media and advertising, or marketing/consumer research.
• Expertise in web and marketing analytics tools (Google Analytics 4, Adobe Analytics, Google Tag Manager).
• Demonstrated ability to independently work with large data sets across multiple data sources.
• Knowledge of cross-channel performance analytics with technical understanding of web analytics, ad-serving, and data management platforms.
• Excellent analytical, quantitative, and problem-solving skills with proven ability to deliver actionable insights and recommendations.

Nice to have

• Proficient with Tableau, Power BI, or other business intelligence and data visualization software is preferred.

Culture & Benefits

• Culture thrives on boldness, empathy, and curiosity.
• Committed to diversity, equity, inclusion, and belonging, ensuring a fair and inspiring workplace.
• Offers a place to grow, make a meaningful impact, and help drive change alongside bright minds.
• Built on trust, innovation, and inclusivity where unique perspectives are welcomed and celebrated.
• Independent, family-run business since 1952, with over 6,000 employees across 60 offices.