Director, Lifecycle Marketing (SaaS)

TL;DR

Director, Lifecycle Marketing (SaaS): Developing and executing an end-to-end lifecycle marketing strategy across email, in-app, and SMS to drive user activation, retention, monetization, and long-term LTV. Focus on leading a team, optimizing campaigns through A/B testing, and aligning initiatives with product launches and growth priorities.

Location: Must be based in the United States of America

Salary: $210,000–$275,000

Company

hirify.global is architecting the future of work by building the first truly converged AI workspace, unifying tasks, docs, chat, calendar, and enterprise search, all supercharged by context-driven AI.

What you will do

• Develop and lead the end-to-end lifecycle marketing strategy across email, in-app, and SMS.
• Design, launch, and optimize lifecycle programs through rigorous A/B testing and experimentation.
• Define and enforce best practices for messaging, cadence, and channel mix to ensure high-quality, customer-centric communications.
• Balance strategic planning with hands-on execution, owning key campaigns and journeys.
• Collaborate closely with Product, Product Marketing, Growth, Data, and Revenue teams.
• Manage and mentor a team of lifecycle marketers and operations specialists, driving process rigor, operational excellence, and a culture of testing and learning, while owning tooling, data, and reporting.

Requirements

• 8+ years of experience in lifecycle/CRM marketing, growth marketing, or related roles, with 3+ years leading a team.
• Proven track record owning lifecycle strategy and execution across email, in-app, and SMS for a B2B SaaS or product-led growth company.
• Deep experience with experimentation frameworks (A/B testing, multivariate testing) and comfort using data to drive decisions.
• Strong technical aptitude with marketing automation, customer engagement platforms, and data tools (e.g., Iterable, Braze, HubSpot, Segment, Amplitude).
• Experience building multi-channel journeys across the full funnel: activation, onboarding, engagement, upsell, and retention.
• Ability to balance strategic planning with hands-on execution, demonstrating excellent collaboration and communication skills.

Nice to have

• Experience at a high-growth, product-led company.
• Background in user lifecycle for freemium or self-serve products.
• Familiarity with revenue teams (Sales, CS) and how lifecycle programs support expansion and retention.

Culture & Benefits

• Opportunity to learn, use, and pioneer AI.
• An Equal Opportunity Employer that assesses every candidate based on their potential impact.
• Supports each person’s journey to build their boldest career.
• Hires based on ambition, grit, and a passion for improving the way people work.
• Encourages applications even if not all qualifications of the job description are met.