TL;DR

Director, Marketing Operations (AI): Building and leading an AI-first marketing technology ecosystem with an accent on MarTech strategy, data governance, and GTM enablement. Focus on integrating AI-powered capabilities, ensuring CRM data quality, and optimizing GTM processes for marketing and sales teams.

Location: Hybrid in Raleigh or New York City, US

Salary: $190,000–$225,000 OTE

Company

%hirify_global%, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable businesses to harness technology and maximize digital assets.

What you will do

Define and lead the long-term vision, architecture, and roadmap for the marketing technology ecosystem, including CRM, MAP, and ABX platforms.
Lead integration strategy and execution to ensure seamless data flows and workflows across Salesforce and the broader GTM stack.
Champion AI-powered capabilities within the MarTech stack, prioritizing use cases that drive measurable efficiency and revenue impact.
Co-own the Salesforce data model with RevOps, establish data governance policies, and oversee data hygiene and compliance routines.
Design and continuously improve core GTM processes across the funnel, including lead definitions, routing, and hand-offs.
Provide thought leadership on the future of AI-driven marketing operations and build strong, trust-based partnerships across GTM teams.

Requirements

8+ years of experience in B2B marketing operations, revenue operations, or MarTech leadership, ideally within a SaaS or tech environment.
Proven ownership of a modern marketing tech stack, including marketing automation (Pardot, Marketo), Salesforce, and ABM/intent platforms (6sense).
Demonstrated experience architecting system integrations and data flows across CRM, MAP, ABX/intent, web, and data platforms.
Strong background in CRM data governance and quality, designing schemas, managing enrichment and deduplication, and implementing data hygiene routines.
Track record of building and optimizing GTM processes (lead/MQA lifecycle, routing, scoring, SLAs) in close partnership with Sales/BDR and RevOps.
Hands-on experience with AI capabilities in GTM platforms and/or generative AI tools (ChatGPT, Gemini) to streamline workflows or improve targeting.

Culture & Benefits

Hybrid work schedule to combine benefits of remote work with essential onsite connections.
Supportive culture focused on the whole person, celebrating uniqueness and creating space for community.
Professional development opportunities encouraging continuous learning and career growth.
Wellness@%hirify_global% with quarterly reimbursements, daily BrightBreaks, and an annual Wellness Month.
Health coverage options designed to support the well-being and diverse needs of the global workforce.
Generous annual leave policy tailored to meet regional standards for rest and recharge.
RefreshMe Days throughout the year to further strengthen commitment to work/life balance.
Robust retirement contributions; opportunities to work with cutting-edge technology post-SAP acquisition.