Director, Marketing Operations (AI)

TL;DR

Director, Marketing Operations (AI): Building and leading an AI-first marketing technology ecosystem with an accent on MarTech strategy, data governance, and GTM enablement. Focus on integrating AI-powered capabilities, ensuring CRM data quality, and optimizing GTM processes for marketing and sales teams.

Location: Hybrid in Raleigh or New York City, US

Salary: $190,000–$225,000 OTE

Company

hirify.global, an SAP company, pioneered the Digital Adoption Platform (DAP) to enable businesses to harness technology and maximize digital assets.

What you will do

• Define and lead the long-term vision, architecture, and roadmap for the marketing technology ecosystem, including CRM, MAP, and ABX platforms.
• Lead integration strategy and execution to ensure seamless data flows and workflows across Salesforce and the broader GTM stack.
• Champion AI-powered capabilities within the MarTech stack, prioritizing use cases that drive measurable efficiency and revenue impact.
• Co-own the Salesforce data model with RevOps, establish data governance policies, and oversee data hygiene and compliance routines.
• Design and continuously improve core GTM processes across the funnel, including lead definitions, routing, and hand-offs.
• Provide thought leadership on the future of AI-driven marketing operations and build strong, trust-based partnerships across GTM teams.

Requirements

• 8+ years of experience in B2B marketing operations, revenue operations, or MarTech leadership, ideally within a SaaS or tech environment.
• Proven ownership of a modern marketing tech stack, including marketing automation (Pardot, Marketo), Salesforce, and ABM/intent platforms (6sense).
• Demonstrated experience architecting system integrations and data flows across CRM, MAP, ABX/intent, web, and data platforms.
• Strong background in CRM data governance and quality, designing schemas, managing enrichment and deduplication, and implementing data hygiene routines.
• Track record of building and optimizing GTM processes (lead/MQA lifecycle, routing, scoring, SLAs) in close partnership with Sales/BDR and RevOps.
• Hands-on experience with AI capabilities in GTM platforms and/or generative AI tools (ChatGPT, Gemini) to streamline workflows or improve targeting.

Culture & Benefits

• Hybrid work schedule to combine benefits of remote work with essential onsite connections.
• Supportive culture focused on the whole person, celebrating uniqueness and creating space for community.
• Professional development opportunities encouraging continuous learning and career growth.
• Wellness@hirify.global with quarterly reimbursements, daily BrightBreaks, and an annual Wellness Month.
• Health coverage options designed to support the well-being and diverse needs of the global workforce.
• Generous annual leave policy tailored to meet regional standards for rest and recharge.
• RefreshMe Days throughout the year to further strengthen commitment to work/life balance.
• Robust retirement contributions; opportunities to work with cutting-edge technology post-SAP acquisition.