User Acquisition (UA) Manager (Gamedev)

TL;DR

User Acquisition (UA) Manager (Gamedev): Overseeing large-scale mobile advertising campaigns and managing the optimisation of creatives, budget allocation and ROI with an accent on acquiring new and engaged players. Focus on leading inter-departmental projects to deliver innovative solutions and business performance improvements.

Location: Hybrid, 2 days per week in the London office.

Company

hirify.global is the studio behind popular titles like 1010!, Six!, Merge Dragons!, and Merge Magic!, and is part of the Zynga & Take-Two Interactive family.

What you will do

• Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms.
• Work closely with product teams, senior stakeholders, and network account managers.
• Conduct thorough analysis and cooperate with in-house design team on new concepts.
• Assist in forecasting and management of a multimillion-dollar budget.
• Identify and develop new partner and platform opportunities to drive increased performance over time.
• Perform analysis to spot opportunities and trend changes for the UA activities.

Requirements

• Experience managing ad network campaigns.
• Experience in mobile user acquisition and KPI driven analysis.
• Experience launching new games/apps and maintain multiple live products at scale.
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
• Expert with Excel functions (v-lookup and pivot tables).
• Extremely organized and high level of attention to detail, analytical and metric driven.

Nice to have

• SQL knowledge.
• Mobile gaming and free to play experience.

Culture & Benefits

• Highly competitive salary.
• Private medical care.
• Company bonus scheme.
• Awesome onsite chef serving breakfast, lunch, and lots of treats.
• Life insurance and a favourable pension scheme.
• Healthcare cash plan including dental and optical coverage.