Manager, Performance Marketing (Adtech)

TL;DR

Manager, Performance Marketing (Adtech): Leading the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. Focus on driving performance improvements, generating leads, pipeline, and revenue, and cross-functional collaboration to ensure alignment with broader marketing and business goals.

Salary: $80,000—$100,000 CAD

Company

hirify.global is a cloud company that is modernizing education and building the Future of Work.

What you will do

• Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
• Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
• Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
• Monitor campaign performance using analytics tools (Google Analytics, etc.).
• Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
• Identify opportunities for operational efficiency and continuous improvement and stay current with digital marketing trends, technologies, and best practices.

Requirements

• Bachelor’s degree in marketing, business administration, or related field.
• 5+ years of experience in digital marketing, with a focus on performance marketing.
• Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth.
• Demonstrated experience applying ABM strategies to digital campaigns.
• Proven expertise in AEO/GEO and optimizing for AI-driven search platforms.
• Experience with analytics platforms (Google Analytics, Google Ads, etc.).

Culture & Benefits

• Flexible work arrangements.
• Learning and Growth opportunities.
• Tuition reimbursement of up to $4,000 CAD for continuing education.
• Access to mental health services, financial planning, and more.
• Competitive Benefits Package.