User Acquisition Manager (Gaming)

TL;DR

User Acquisition Manager (Gaming): Planning, launching, and optimizing paid media campaigns to grow users and revenue for hirify.global-supported titles with an accent on performance marketing expertise, data analysis, and stakeholder communication. Focus on building structured testing roadmaps, monitoring campaign performance daily, and collaborating with creative and product teams for accurate tracking and aligned strategies.

Location: Remote. The listed salary range is specific to Los Angeles, CA.

Salary: $70,000–$100,000 a year

Company

hirify.global is a global commerce company providing robust tools and services to help video game developers fund, distribute, market, and monetize their games.

What you will do

• Own day-to-day user acquisition strategy and execution across key paid channels (Meta, Google, TikTok, programmatic).
• Plan, launch, and optimize performance campaigns to drive measurable outcomes (installs, purchases, ROAS, LTV).
• Build and maintain a structured testing roadmap across targeting, creative, bidding, and funnel improvements.
• Monitor campaign performance daily, identify shifts, and execute optimizations.
• Partner with Creative/Motion/Design teams to iterate ad creatives based on performance insights.
• Collaborate with Product/Analytics to ensure accurate tracking and measurable end-to-end performance.
• Produce recurring reporting, insights, and recommendations for leadership.
• Support budget planning and management, ensuring spend pacing and performance align with targets.
• Maintain organized documentation of campaigns, learnings, and best practices.
• Coordinate cross-functionally to align campaigns with product timelines and promotions.

Requirements

• 3+ years of experience in User Acquisition, Performance Marketing, or Paid Media, ideally in gaming, mobile apps, or consumer subscription/ecommerce environments.
• Hands-on experience managing campaigns in major advertising platforms (Meta Ads Manager, Google Ads/YouTube, TikTok Ads).
• Strong understanding of performance marketing metrics and measurement (CPA, ROAS, CAC, LTV).
• Proficiency in Excel/Google Sheets and comfort with dashboards and reporting to translate data into actions.
• Excellent communication and stakeholder management skills.
• Organized, self-directed, and comfortable working with multiple teams and campaigns simultaneously.

Nice to have

• Experience with mobile measurement/attribution tools (AppsFlyer, Adjust, Branch) and/or web analytics (GA4).
• Experience running creative testing frameworks and collaborating with creative production teams.
• Familiarity with A/B testing methodologies, landing page optimization, and conversion rate optimization.
• Experience marketing live-service games, UA at scale, or campaigns tied to in-game events/promotions.
• Comfort working in Jira/Confluence-based project environments.

Culture & Benefits

• 100% company-paid medical, dental, and vision plans.
• Unlimited Flexible Time Off.
• Personalized career roadmap with professional development through training and educational opportunities.
• Supportive environment fostering physical, mental, and emotional well-being.
• Community that values creativity, collaboration, and the transformative power of play.

Hiring process

• Background check may include criminal history, employment verification, and education verification.
• AI tools may support parts of the hiring process, but human judgment makes final decisions.