Performance Marketing Manager (Paid Search & Shopping)

TL;DR

Performance Marketing Manager (Paid Search & Shopping): Managing and optimizing paid search, shopping, and video campaigns within Google Ads and Bing Ads with an accent on driving revenue growth. Focus on daily optimizations, KPI analysis, and collaboration with other media team members to ensure alignment of brand messaging.

Location: Must be located in: Arizona, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Illinois, Iowa, Kansas, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Nevada, New Jersey, New York, Ohio, Oregon, Texas, Utah, Virginia.

Salary: $77,300 - $127,600

Company

hirify.global is a global brand that makes prescription eyewear affordable and accessible.

What you will do

• Develop, execute, and optimize campaigns within Google Ads and Bing Ads (Search, Shopping, Performance Max, Youtube, DemandGen).
• Perform day-to-day optimization, analysis, and support of Search team owned channels.
• Monitor and analyze trends of core KPIs, with primary focus on spend, ROAS, revenue, and new customer acquisition cost (CAC).
• Monitor competitor activities utilizing third-party tools.
• Report on and communicate performance results to internal stakeholders.
• Collaborate with other media team members to ensure alignment of brand messaging and business priorities.

Requirements

• 3+ years of paid search/shopping experience working primarily with eComm brands.
• Proven track record of driving company growth through paid search.
• Experience managing 1MM+ monthly paid media budgets.
• Experience with end-to-end account management.
• Strong data analytics and strategy background.
• Ability to support Pacific Time Zone business hours

Nice to have

• Proficiency in Excel, Google Ads Editor, Bing Ads Editor; experience with SA360 preferred.
• Agency experience preferred.

Culture & Benefits

• Annual Bonus Program
• Healthcare: 100% medical, dental, and vision coverage for employees (50% for dependents)
• 401k with 4% employer match
• Generous PTO in addition to our Week of Zen between Christmas and New Year’s
• Fully Paid Parental Leave - 16 weeks for birthing and non-birthing parents
• Tech Stipend - $50 USD per payroll towards tech & cell phone expenses
• Annual Zenni Gift Card - to use towards our products!