Paid Media Specialist (Marketing)

TL;DR

Paid Media Specialist (Marketing): Developing and optimizing paid media campaigns across various channels with an accent on emerging acquisition channels and data analysis. Focus on maximizing campaign impact, identifying improvement opportunities, and optimizing acquisition costs.

Location: Remote within Ontario, Canada

Salary: $71,100 CAD – $106,700 CAD (yearly)

Company

hirify.global is a leading all-in-one software platform powering the trades, aiming to be the world's most impactful vertical SaaS company.

What you will do

• Assist in developing, implementing, and optimizing paid media campaigns, focusing on emerging acquisition channels like Reddit, TikTok, and Podcasts.
• Traffic ads for search, social, display, and video placements, ensuring proper naming conventions and UTM structures.
• Conduct keyword research to find expansion opportunities and eliminate waste in existing PPC campaigns.
• Optimize ad copy and creative assets to maximize campaign impact across objectives including engagement, clickthrough rate, and cost per acquisition.
• Monitor campaign performance and provide recommendations on bid adjustments, budget mix, and targeting to meet KPIs.
• Analyze campaign data via CRM, GA4, and Amplitude to identify trends, improve acquisition costs, and pipeline generation.

Requirements

• Bachelor's degree in Marketing, Advertising, or a related field.
• 1-2 years of experience in performance marketing, with a focus on paid search, paid social, or programmatic advertising.
• Expert-level knowledge of at least one paid media platform (Google, Meta).
• Strong analytical skills and experience with data analysis tools such as Google Analytics or Tableau.
• Excellent written and verbal communication skills; English B2+ required.
• Experience with A/B testing and campaign optimization techniques.

Nice to have

• Experience in B2B marketing.

Culture & Benefits

• Flexible time off with ample learning and development opportunities.
• Comprehensive onboarding program, leadership training, and peer-nominated awards.
• Company-paid medical, dental, and vision for employees and dependents, RSP match, and an employee assistance program.
• Parental leave and support, adoption reimbursement, maternity support through Maven Maternity, and financial planning tools.
• Commitment to inclusion and equal opportunity, encouraging applications from underrepresented groups.

Hiring process

• Applications are reviewed on a rolling basis.
• AI technology is used to support recruitment but all hiring decisions are made by hiring teams.