Growth Marketing Generalist (AI)

TL;DR

Growth Marketing Generalist (AI): Designing and executing critical marketing initiatives across demand generation, ABM, and conversion optimization with an accent on strategic planning, hands-on campaign building, and data-driven analysis. Focus on leveraging AI tools to scale marketing efforts, optimize trial-to-sales funnels, and drive revenue impact.

Location: Remote (USA)

Salary: $110,000–$120,000 OTE (base + bonus combined)

Company

hirify.global empowers over 60,000 growing organizations with an all-in-one document workflow automation platform for creating, managing, and signing digital documents.

What you will do

• Design and execute automated outbound campaigns across cold, warm, and hot audience tiers.
• Build and launch Account-Based Marketing (ABM) campaigns.
• Optimize trial-to-sales conversion by identifying behavioral signals and building effective routing systems.
• Design and write multi-touch email nurture sequences that convert content engagement into qualified pipeline.
• Scale AI adoption across the marketing team by identifying use cases, training members, and building enablement resources.

Requirements

• 3+ years of B2B marketing experience with a proven mix of demand generation, marketing operations, and hands-on campaign execution.
• Martech fluency and systems thinking (HubSpot, Salesforce, ABM platforms).
• Strong email copywriting skills with a solid grasp of pain point and solution-selling frameworks.
• Data-driven optimization mindset, comfortable analyzing campaign performance and making data-driven decisions.
• Project management skills to translate vision into executable plans and drive work across teams (RevOps, Sales, Product).
• ABM experience or high curiosity for account-based marketing approaches.
• AI fluent, actively using AI tools (Claude, ChatGPT, etc.) in daily work and able to enable others.

Culture & Benefits

• Known for work-life balance, kind co-workers, and creative virtual team-bonding events.
• Global team connected by technology, ensuring everyone feels like a team.
• Upholds values of integrity and transparency.
• Employees may be able to purchase company stock or receive annual bonuses.
• Comprehensive benefits package including medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans.
• Generous paid time off (13.34+ hours/month), 6 self-care days, birthday PTO, and 12 company paid holidays off per year.