Product Marketing Manager (SaaS)

TL;DR

Product Marketing Manager (SaaS): Developing go-to-market strategies and product positioning for privacy compliance technology with an accent on simplifying complex technical features. Focus on driving product-led growth, conducting competitive intelligence, and creating compelling narratives for B2B customers.

Location: Remote (Global) or Hybrid (Milan or Bologna, Italy)

Salary: €46,500 – €70,000 gross annual total compensation

Company

hirify.global (part of team.blue) is a privacy tech company that helps over 110K businesses worldwide manage compliance and build trust through automated tools.

What you will do

• Define product positioning and messaging to ensure selling points are sharp and customer-driven.
• Lead go-to-market (GTM) planning and execution for new feature launches.
• Own the product-led growth (PLG) strategy, defining priorities and long-term direction.
• Develop use cases grounded in customer pain/gain frameworks and translate them into narratives.
• Conduct market research and competitive intelligence to inform product strategy.
• Drive sales enablement by creating materials and supporting the Sales team.

Requirements

• At least 5 years of experience in Product Marketing.
• Strong experience positioning technical SaaS features from analysis to execution.
• Full proficiency in English.
• Solid understanding of software development dynamics and SaaS metrics.
• Proven ability to work effectively across cross-functional teams.

Nice to have

• Previous experience in startup and scale-up environments.
• Background in martech or legaltech.
• Familiarity with modern marketing tools.

Culture & Benefits

• 100% remote work flexibility or access to offices in Milan and Bologna.
• Annual fully paid, week-long company retreats in beautiful locations.
• Yearly all-in-one flex budget of up to €1,000 for health, learning, or fitness.
• Work equipment supply scheme to ensure a high-performing home setup.
• Collaborative, multicultural environment with an international team.