Senior Manager, Brand Marketing (Fintech)

TL;DR

Senior Manager, Brand Marketing (Fintech): Owns and scales hirify.global's content marketing and social strategy, defining the long-term vision for audience engagement, SEO, and lead generation. Focus on building scalable systems for content execution, leading flagship initiatives, and mentoring a high-performing team in a fintech SaaS environment.

Location: Hybrid in Toronto, Canada (3 days a week in office)

Company

hirify.global is an all-in-one, collaborative money management platform focused on increasing the success rate of small businesses through human-centric customer experience.

What you will do

• Own and evolve hirify.global’s content and social strategy, driving AEO/SEO results, lead generation, and brand differentiation.
• Build scalable systems and frameworks for content, social, and creative execution.
• Lead the ideation and development of flagship content marketing initiatives like research reports and educational programs.
• Lead and mentor a talented team of marketers, helping them grow and execute.
• Define and track key metrics for brand and content performance, fostering a data-informed culture.
• Lead major brand and content projects from concept through delivery, managing timelines and stakeholders.

Requirements

• 7+ years in brand and/or content marketing, with at least 2 years as a people manager.
• Experience in a high-growth SaaS or fintech environment.
• Proven track record of building and scaling content and social functions.
• Ability to collaborate in the Toronto office three days a week (Tues-Thurs).
• Strategic, big-picture thinker able to translate creative vision into measurable outcomes.
• Deep understanding of brand storytelling and building connection with audiences.

Nice to have

• Background in developing content for brand campaigns or large-scale editorial programs.
• Experience with small business owners/creators/entrepreneurs.
• Led creative projects spanning multiple formats (written, visual, video, live).
• Familiarity with marketing analytics, brand tracking, or content performance reporting tools.

Culture & Benefits

• Competitive salary and meaningful equity for all employees.
• Comprehensive health benefits, including Health or Wellness Spending Accounts and medical, dental, vision coverage.
• Flexible vacation (15 days + 5 flex days) and an extra week of office closure for holidays.
• 12 weeks of 100% salary top-up for parental leave, accessible for all parents.
• Hybrid work environment in Toronto with provided lunch, snacks, and beverages.
• Dog-friendly office space.
• Personal and professional growth through feedback, mentorship, and coaching.
• Mac-first company with top-tier equipment in Toronto offices.
• Two annual company-wide get-togethers, quarterly team events, and happy hours.

Hiring process

• Stage 1: 45-minute Google Meet video call with Talent team.
• Stage 2: 60-minute Google Meet video call with Director, Brand.
• Stage 3: 60-minute in-person interview with Leadership team.
• Stage 4: Take-home case study followed by a 60-minute Google Meet video call with Marketing team.