Product Growth Marketer (Fintech)

TL;DR

Product Growth Marketer (Fintech): Owning and executing all member-facing communication strategies for a FinTech product with an accent on in-app messaging, push notifications, and email campaigns to drive engagement. Focus on translating complex financial products into clear, empathetic, action-driving messages and optimizing communication through growth experiments and A/B tests.

Location: Hybrid, 4 days a week in the New York office, with Monday and Thursday being mandatory in-office days.

Salary: Up to $130,000+ plus equity.

Company

hirify.global is a VC-backed FinTech company aiming to bring financial wellbeing to over 3 million workers by providing fairer financial services through a smartphone app.

What you will do

• Own all member-facing communications strategy and execution across in-app, email, push, and SMS channels.
• Define product messaging and positioning for a suite of financial tools (Flexible Pay, Savings, Budgeting, Financial Education, Credit Building).
• Develop and implement lifecycle marketing programs to drive activation, engagement, retention, and cross-product adoption.
• Create financial education and coaching content that makes complex topics accessible and actionable.
• Design and execute growth experiments and A/B tests to optimize messaging performance and member outcomes.
• Collaborate with Product, Data, and Engineering teams to instrument campaigns and measure their impact.

Requirements

• 3-5 years experience in growth marketing, product marketing, or lifecycle marketing (ideally in fintech, consumer finance, or social impact tech).
• Exceptional writing skills to simplify complexity and make financial concepts approachable and empowering.
• Data-driven experimenter who uses insights to inform creative and tests everything.
• Comfortable working autonomously and making decisions quickly in a fast-paced environment.
• Collaborative mindset, thriving when working directly with Product Managers, Designers, and Engineers.
• Passion for financial inclusion and social impact.

Nice to have

• Experience with behavioral science principles and habit formation.
• Background in financial services, earned wage access, or employee benefits.
• Familiarity with frontline worker populations (retail, hospitality, healthcare, etc.).
• Bilingual or multilingual skills.

Culture & Benefits

• Hybrid working policy with mandatory in-office days in New York.
• 10 days vacation, increasing to 15 days after one year, plus federal holidays and flexible time off.
• 12 weeks paid Maternity Leave and 2 weeks paid Paternity Leave for eligible employees.
• Health, dental, and vision benefits, with a number of these paid in full for the employee.
• 401K program.
• Access to the hirify.global app.