Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager: Optimizing and driving performance of hirify.global’s lifecycle marketing revenue program with an accent on defining strategy, setting channel mix, and driving growth while maintaining strong user engagement. Focus on building a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners.

Location: Brooklyn or US Remote. Accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington.

Salary: $120,000 - $135,000

Company

hirify.global is a technology company that’s strengthening the social safety net for people who receive government benefits.

What you will do

• Optimizing and driving performance of hirify.global’s lifecycle marketing revenue program.
• Translate strategy into executional excellence by partnering with marketplace and healthcare teams.
• Manage and optimize lifecycle marketing performance, including forecasting and reporting to leadership.
• Build a high-performing creative engine and develop testing frameworks.
• Lead A/B and incrementality testing to drive step-change improvements in performance.
• Collaborate with marketplace, healthcare, and product teams to drive growth.

Requirements

• 5-7 years managing lifecycle marketing programs for 500K+ users at consumer-tech companies, particularly mobile apps using a modern CRM tech stack (Braze preferred).
• Deep familiarity with email, push, SMS, and in app channels and how to optimize them.
• Deep understanding of revenue generation strategies and tactics across the customer lifecycle.
• Strong grasp of lifecycle marketing channel best practices with a trained eye for what wins and why.
• Exceptional analytical thinker —adept at structuring and executing complex analyses to uncover insights.
• Clear and persuasive communicator—able to synthesize insights into clear narratives and align stakeholders.

Culture & Benefits

• Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn.
• 20 Days of PTO.
• 4% 401K match.
• $10k lifetime spend towards Carrot Fertility.
• Excellent Medical, Dental and Vision options.
• Other health and mental health focused benefits and perks.