Digital Marketing Manager (Fintech)

TL;DR

Digital Marketing Manager (Fintech): Leading the strategy and execution of high-impact paid campaigns across channels like Search, Social, Display, and CTV to drive qualified pipeline and revenue with an accent on managing multi-million-dollar media budgets and making data-driven allocation decisions. Focus on continuous optimization, developing testing roadmaps, and translating complex data into actionable insights for stakeholders across the organization.

Location: Hybrid in New York or San Francisco

Salary: $118,800 - $141,600 a year

Company

hirify.global is dedicated to empowering financial transformation by building tools and experiences that thousands of developers use, powering tools millions of people rely on to live a healthier financial life.

What you will do

• Define hirify.global’s digital marketing strategy across various campaign types, including content, events, webinars, and thought leadership.
• Plan, execute, and optimize paid digital campaigns across channels like Search, Social, Display, and CTV.
• Manage and operationalize multi-million-dollar paid media budgets, aligning investment and performance with pipeline goals.
• Partner with Product Marketing, Sales, and Revenue teams to define audiences, messaging, and ensure digital marketing performance translates to actionable pipeline and revenue.
• Establish and execute a test-and-learn and optimization roadmap to continuously improve campaign effectiveness.
• Measure, analyze, and communicate performance, connecting digital results to business impact.

Requirements

• 5+ years of experience in B2B marketing with direct ownership of a digital marketing program.
• Proficiency in Tableau or other data visualization tools.
• Ability to translate performance data into clear insights and recommendations for stakeholders.
• Proven track record of executing digital campaigns that influenced pipeline and/or revenue outcomes.
• Excellent written and verbal communication skills and ability to convey complex concepts to wide audiences.
• Demonstrated ability to build cross-functional partnerships, coupled with a solution-oriented, proactive mindset.

Nice to have

• Content strategy experience.
• Experience in fintech or startup environments.

Culture & Benefits

• Mission to unlock financial freedom for everyone by making the financial ecosystem more equitable.
• Commitment to building a diverse team and values diversity.
• Proud to be an equal opportunity employer.
• Provides reasonable accommodations for candidates with disabilities in the recruiting process.