Customer Marketing Manager

TL;DR

Customer Marketing Manager: Drive client engagement, retention, and growth within the existing client base by developing and executing marketing strategies with an accent on product adoption, value demonstration, and identifying expansion opportunities. Focus on creating compelling content, managing nurture campaigns, and analyzing client engagement data to optimize performance.

Location: Remote (within the US)

Salary: $130,000–$145,000

Company

hirify.global builds innovative technology to transform payments, managing the entire payment experience from start to finish with an industry-leading platform, PayXM™.

What you will do

• Design and execute targeted marketing programs to drive client engagement, product adoption, and retention.
• Develop segmented communication strategies based on client lifecycle, vertical, and product usage.
• Create compelling content like case studies, success stories, webinars, and newsletters.
• Partner with sales and customer success teams to identify upsell and cross-sell opportunities.
• Define success metrics, track performance, and optimize client marketing programs through data analysis.
• Collaborate cross-functionally with Product Marketing, Product Operations, and internal teams on initiatives and content.

Requirements

• 4-6 years of B2B marketing experience, with at least 2 years focused on client/customer marketing.
• Proven track record in developing and executing multi-channel marketing programs with measurable outcomes.
• Strong analytical skills with experience using data to inform strategy and measure impact.
• Excellent written and verbal communication skills, able to craft compelling narratives.
• Experience with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (Salesforce).
• Self-starter with the ability to manage multiple projects simultaneously and drive initiatives to completion.

Culture & Benefits

• 100% Remote work, must be based in the US.
• Base salary with stock options.
• $50 monthly communication stipend and $250 WFH setup stipend, plus reimbursement for peripheral equipment.
• Premium medical, vision, and dental benefits (100% coverage for employees).
• 401k plan, flexible time off (~3-4 weeks/year), and paid parental leave.
• Two annual company-paid in-person team meet-ups (2-3 days).