Senior Email & Lifecycle Marketing Manager (Fintech)

TL;DR

Senior Email & Lifecycle Marketing Manager (Fintech): Owns customer-facing messaging programs across the full lifecycle, focusing on trial and customer onboarding, feature and product adoption, cross-sell and upsell, and reactivation campaigns. Focus on building automated, personalized, data-driven lifecycle journeys and partnering closely with Customer Marketing, Product Marketing GTM Ops, and PLG managers to deliver measurable impact on retention, adoption, and revenue.

Location: Draper, Utah, United States; San Jose, California, United States

Salary: $106,900 - $157,200 USD

Company

hirify.global believes in empowering the businesses that drive our economy.

What you will do

• Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels.
• Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation.
• Develop automated, trigger-based journeys tailored to customer behaviors and lifecycle stages, leveraging demand or product-led growth methodologies.
• Build and deploy campaigns using Inflection.io and use Pendo and Inflection.io to deliver coordinated email and in-app experiences.
• Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
• Track and report KPIs across lifecycle programs (activation, adoption, upsell, churn, LTV).

Requirements

• 7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
• Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools).
• Familiarity with Pendo or similar in-app engagement platforms, and ability to integrate in-app and email experiences.
• Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
• Strong segmentation, testing, and analytics skills with ability to translate insights into action.
• Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

Culture & Benefits

• 100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
• HSA & FSA accounts
• 11+ Observed holidays and wellness days and flexible time off
• Employee Stock Purchase Program with employee discounts
• Wellness & Fitness initiatives