TL;DR

Senior Email & Lifecycle Marketing Manager (Fintech): Owns customer-facing messaging programs across the full lifecycle, focusing on trial and customer onboarding, feature and product adoption, cross-sell and upsell, and reactivation campaigns. Focus on building automated, personalized, data-driven lifecycle journeys and partnering closely with Customer Marketing, Product Marketing GTM Ops, and PLG managers to deliver measurable impact on retention, adoption, and revenue.

Location: Draper, Utah, United States; San Jose, California, United States

Salary: $106,900 - $157,200 USD

Company

%hirify_global% believes in empowering the businesses that drive our economy.

What you will do

Co-develop lifecycle marketing strategy with Customer Marketing and Product Marketing to ensure messaging, tone, and timing are aligned across all channels.
Define and manage the email and lifecycle marketing roadmap for onboarding, activation, adoption, upsell, and reactivation.
Develop automated, trigger-based journeys tailored to customer behaviors and lifecycle stages, leveraging demand or product-led growth methodologies.
Build and deploy campaigns using Inflection.io and use Pendo and Inflection.io to deliver coordinated email and in-app experiences.
Design, test, and optimize A/B and multivariate experiments to improve open, click, and conversion rates.
Track and report KPIs across lifecycle programs (activation, adoption, upsell, churn, LTV).

Requirements

7+ years of email or lifecycle marketing experience in B2B SaaS or similar environment.
Deep expertise with marketing automation platforms (Inflection.io, Marketo, Braze, Customer.io or comparable tools).
Familiarity with Pendo or similar in-app engagement platforms, and ability to integrate in-app and email experiences.
Proven track record of building and scaling automated, personalized lifecycle programs that drive measurable outcomes.
Strong segmentation, testing, and analytics skills with ability to translate insights into action.
Solid understanding of email compliance (CAN-SPAM, GDPR, etc.).

Culture & Benefits

100% paid employee health, dental, and vision plans (choose HMO, PPO, or HDHP)
HSA & FSA accounts
11+ Observed holidays and wellness days and flexible time off
Employee Stock Purchase Program with employee discounts
Wellness & Fitness initiatives