Customer Marketing Manager (Growth)

TL;DR

Customer Marketing Manager (Growth): Leading and optimizing customer marketing programs to drive revenue growth through upsell and cross-sell initiatives with an accent on strategy development, execution, analysis, and optimization of these programs. Focus on leveraging customer data, collaborating cross-functionally, and applying a test-and-learn approach to achieve measurable revenue and conversion goals.

Location: Hybrid role in Austin, TX

Salary: $71,000–$120,000

Company

Commerce is the parent company of BigCommerce, hirify.global, and Makeswift, empowering businesses with an open, AI-driven commerce ecosystem.

What you will do

• Own and optimize upsell and cross-sell customer marketing strategies.
• Drive measurable results by setting and meeting revenue and conversion goals.
• Develop and execute targeted multi-channel campaigns for product adoption and expansion.
• Leverage customer data to segment customers and personalize outreach.
• Collaborate cross-functionally with Sales, Customer Success, and Product teams.
• Create enablement materials, playbooks, and digital assets for Sales and CS teams.

Requirements

• 5+ years of customer or growth marketing experience with direct ownership of upsell and cross-sell programs.
• Data- and results-driven marketer who thrives on setting measurable goals and analyzing performance.
• Experience with campaign and lifecycle management tools such as Gainsight, Marketo, Pendo, Salesforce, and analytics platforms like Tableau.
• Skilled at partnering across teams to align marketing initiatives with business objectives.
• Strong strategic thinking with the ability to balance executional excellence and long-term scalability.
• Excellent communication and presentation abilities.

Culture & Benefits

• Inclusive atmosphere built on celebrating unique histories, perspectives, and abilities.
• Equal opportunity employer committed to providing reasonable accommodation for disabilities.
• Be part of a team of bold builders, sharp thinkers, and technical trailblazers.
• Opportunity to shape the future of commerce.