TL;DR

Head Of Crm (Marketing): Leading the CRM strategy and execution for an entertainment venue, driving targeted multi-channel campaigns and managing a team with an accent on customer engagement through data and platforms. Focus on building multi-channel journeys via Salesforce Marketing Cloud and enhancing behavioral and lifecycle campaigns to maximize member retention.

Location: Hybrid (3 days in office in London)

Salary: £90,000–£110,000

Company

Entertainment venue investing heavily in digital growth, customer experience, and marketing automation.

What you will do

Lead a team of 8 across CRM strategy and execution.
Build and optimize multi-channel journeys via Salesforce Marketing Cloud (Email, App, SMS, WhatsApp).
Use SQL and data-driven techniques for deep segmentation and campaign targeting.
Collaborate with senior leaders and tech teams to align CRM with business goals.
Enhance behavioral and lifecycle campaigns to maximize member retention and engagement.

Requirements

6-7 years’ experience in CRM within subscription or membership-based businesses.
Strong proficiency in Salesforce Marketing Cloud and SQL.
Proven leadership experience in high-volume campaign environments.
Ability to manage CRM databases of 1m+ contacts with strategic clarity.
Confident stakeholder engagement and cross-functional collaboration skills.

Culture & Benefits

Hybrid working with (3 days in office)
Ask the recruiter for additional benefits!