Marketing Manager (Author Marketing)

TL;DR

Marketing Manager (Author Marketing): Develops and executes marketing plans and campaigns for research publishing, focusing on driving journal submissions and book acquisition in Greater China. Focus on understanding Chinese market needs, optimizing channel mix, and implementing customer journey-centric automation streams.

Location: Beijing/Shanghai, China

Company

hirify.global is one of the leading publishers of research in the world, providing technology-enabled products and services to researchers, health professionals, and educators.

What you will do

• Collaborate with global marketing strategy and business units to align objectives with local market nuances.
• Prioritize and coordinate budget and resources for scalable and efficient campaign delivery.
• Develop tactical marketing plans to support revenue and business targets, focusing on book author acquisition and engagement.
• Manage the China-focused marketing calendar and resources for operational efficiency.
• Stay informed of industry trends, analyze market segments, and identify new opportunities.
• Develop customer journey–centric and lifecycle–driven marketing automation streams.

Requirements

• Minimum 5 years’ experience in digital marketing; prior exposure to the STM industry is desirable.
• Proven track record in developing and executing comprehensive marketing plans and campaigns.
• Strong experience collaborating within global teams, with a deep understanding of regional market differences.
• Extensive knowledge of B2C marketing funnels, digital channels, and B2B demand generation.
• Familiarity with marketing technologies including Google Analytics and leading email automation platforms (e.g., Braze, HubSpot, Marketo).
• Fluent Mandarin and English (written and spoken).

Culture & Benefits

• Value the diversity of teams and work to build an inclusive culture.
• Empower colleagues and value their diverse perspectives.
• Committed to attracting, nurturing, and developing the best talent.