Senior Marketing Specialist – Digital Marketing (Gaming)

TL;DR

Senior Marketing Specialist – Digital Marketing (Gaming): Leading and executing hirify.global's digital marketing initiatives in the Greater China Region (GCR), focusing on scalable growth, qualified lead generation, and brand visibility through performance-focused digital channels. Focus on optimizing SEO/SEM strategies, managing paid advertising campaigns, and overseeing social media operations to resonate with regional audiences and industry stakeholders.

Location: On-site in Beijing, China

Company

hirify.global provides tools and services to help developers and publishers operate and sell more games.

What you will do

• Plan, execute, and optimize SEO/SEM strategies across Baidu, Google, and Bing.
• Manage and optimize paid digital advertising campaigns across search, display, and social platforms.
• Localize and civilize the official website, ensuring alignment with local market behavior and cultural context.
• Oversee social media operations, including content planning, publishing, and performance analysis.
• Plan and execute webinars and online events for demand generation and product education.
• Track performance metrics and optimize digital campaigns using data-driven insights.

Requirements

• 3–6 years of experience in digital marketing, performance marketing, or growth marketing.
• Hands-on experience with SEO/SEM, paid advertising platforms, and social media marketing.
• Proven experience in website localization, content localization, or regional digital marketing.
• Strong analytical skills with a data-driven and performance-oriented mindset.
• English proficiency is required (bilingual or multilingual capability is a strong advantage).

Nice to have

• Experience in B2B, gaming, payment or technology industries.

Culture & Benefits

• AI tools are used to support parts of the hiring process.