Lead Data Analyst (Marketing)

TL;DR

Lead Data Analyst (Marketing): Leading data-driven decisions for the Marketing team, focusing on ROI modeling and designing/analyzing experiments to drive global growth with an accent on identifying trends and recommending strategies to increase long-term user value. Focus on designing reporting architecture, defining key business metrics, and advancing testing methodology to ensure statistical rigor.

Location: Must be based in Barcelona or willing to relocate. Minimum expectation to work out of our Barcelona Office in the Poblenou neighborhood two days per week on Mondays and Thursdays.

Company

Rover's mission is to make it easier to experience the unconditional love of a pet by connecting dog and cat parents with loving pet sitters and dog walkers.

What you will do

• Deepen customer engagement by leading the analysis on customer retention and LTV expansion.
• Design the reporting architecture and define the key business metrics for the department.
• Drive marketing efficiency by defining the way we run experimentation in the Marketing space.
• Partner with Growth, International Expansion, and SEO leadership to translate their complex business goals into analytical roadmaps.

Requirements

• 6+ years of experience using data to drive business impact.
• Advanced proficiency in SQL.
• Strong proficiency in statistical analysis and matrix manipulation using Python or R.
• Proven expertise in A/B testing, statistical analysis, and experimental design.
• Proven ability to manage large analytical initiatives from design to completion.
• Highly adept communicator of data insights across technical and non-technical audiences.
• Data visualisation tool experience (e.g. Mode, Looker, Tableau, etc.)

Nice to have

• Demonstrated experience mentoring and developing junior team members, analysts, and non-technical stakeholders.
• Experience in a two-sided marketplace.

Culture & Benefits

• Long-term incentive plan with a company performance-based cash payout.
• Pension plan.
• Private medical insurance.
• 25 days PTO.
• Flexible work hours.
• Dog-friendly office.