Digital Optimization Analyst (Website)

TL;DR

Digital Optimization Analyst (Website): Optimizing digital presence and marketing effectiveness across channels with an accent on website behavior analysis, conversion funnel optimization, and user experience. Focus on identifying growth opportunities, improving website performance, and enhancing customer journey outcomes through data-driven insights.

Location: Hybrid work model, based in Waltham or Boston, MA, USA

Salary: $60,400 - $75,500 USD

Company

hirify.global is a company that empowers business owners, entrepreneurs, non-profits, and individuals to succeed by providing them with tools to grow online.

What you will do

• Drive analysis of website performance, user journeys, and key funnel metrics (traffic, engagement, conversion, retention).
• Develop and manage a continuous A/B and multivariate testing program to improve conversion funnels.
• Collaborate with MarTech and engineering teams to ensure accurate setup of tracking pixels, events, and user pathways.
• Define data structures and frameworks to answer key business questions and build clear, compelling reports.
• Present performance updates and insights to cross-functional stakeholders and leadership.
• Partner closely with marketing, product, design, and engineering teams to develop insight-driven solutions.

Requirements

• Bachelor’s degree in marketing, analytics, business, data science, or a related field.
• 2–5+ years of experience in website analytics, digital marketing analytics, or CRO.
• Proficiency with analytics tools such as Google Analytics (GA4), Adobe Analytics, Hotjar, or Mixpanel.
• Experience with A/B testing tools (e.g., Optimizely, Statsig, Google Optimize, VWO, ContentSquare).
• Strong understanding of paid media metrics and digital marketing concepts.
• Strong analytical and problem-solving skills with the ability to communicate insights clearly.

Nice to have

• Experience in SaaS, e-commerce, or lead-generation environments.
• Familiarity with tag management systems (Google Tag Manager, Tealium IQ, Adobe Launch).
• Understanding of SEO, UX design, and user behavior research.
• SQL or BI tool experience (Looker, Tableau, Power BI).

Culture & Benefits

• A diverse and inclusive culture with programs for educational opportunities.
• Opportunities to support businesses and organizations with a focus on product improvement.
• Encouragement and support for career growth through learning and professional development.
• A generous paid time off policy and a competitive benefits package for health and well-being.
• Work flexibility with a hybrid work model, combining remote work with office collaboration.