Customer Marketing Manager

TL;DR

Customer Marketing Manager: Building and scaling a customer marketing program to drive expansion, growth, and long-term customer value, with an accent on designing programs that engage customers at every stage of their lifecycle. Focus on owning customer marketing strategy, building lifecycle programs, and launching scalable customer advocacy initiatives.

Location: Fully remote, global team across 30+ countries. While the company has locations in Boston, Belgrade, Lisbon, Tbilisi, and Yerevan, this role is not location-restricted.

Company

hirify.global is building the future of work by combining human expertise with Agentic AI to achieve significant productivity gains for leading enterprises.

What you will do

• Own customer marketing strategy focused on expansion, upsell, cross-sell, and retention.
• Build lifecycle programs that drive product adoption, usage, and value realization.
• Partner with Customer Success and Sales on expansion opportunities, renewals, and account growth.
• Develop targeted campaigns for existing customers by segment, industry, and maturity.
• Launch and scale customer advocacy programs including case studies, reviews, referrals, and community.
• Measure and report on customer engagement, expansion pipeline, and revenue impact.

Requirements

• Built or scaled customer marketing programs in a B2B SaaS environment.
• Driven measurable customer expansion, upsell, or retention outcomes.
• Partnered closely with Customer Success and Sales teams.
• Developed lifecycle campaigns that increased adoption and engagement.
• Created customer stories and advocacy programs that influenced revenue.
• Used data to guide decisions and prove impact.
• English: B2 required.

Culture & Benefits

• Fully remote and global team across 30+ countries.
• Be part of an AI Native Organization, embracing new ideas and AI innovation.
• Opportunity to innovate and reshape the $100B multilingual content industry.
• Join a fast-growing Series C startup with 130% YoY growth, targeting $100M ARR and $1B valuation.
• Committed to a diverse and inclusive culture that values respect and high performance.