Customer Marketing Manager (SaaS B2B)

TL;DR

Customer Marketing Manager (SaaS B2B): Driving customer engagement across the entire lifecycle, from lead nurturing to retention, through email, in-app messaging, and webinars with an accent on data-informed journeys and scalable programs. Focus on leveraging automation and AI to personalize experiences and improve engagement, as well as leading customer feedback and advocacy initiatives to translate insights into measurable improvements.

Location: Must hold Swedish citizenship, EU/EEA citizenship, or a valid Swedish work permit. Must work from the office a minimum of four days a week.

Company

hirify.global is a Marketing Intelligence platform that integrates, measures, and reports on data from over 500 marketing platforms, trusted by almost 3,000 businesses worldwide.

What you will do

• Develop and execute programs across email, in-app messaging, and webinars to drive acquisition, onboarding, retention, and expansion.
• Continuously test and optimize segmentation, message sequencing, prioritization, and automation workflows to improve engagement and performance.
• Leverage automation and AI-driven tools to personalize experiences, increase efficiency, and scale lifecycle impact.
• Partner with Sales and Customer Success to support upsell and cross-sell initiatives and grow expansion revenue.
• Collaborate with Product Development, Marketing, Sales and Customer Success teams to ensure seamless, data-informed customer journeys.
• Build and scale customer advocacy programs.

Requirements

• 3-6+ years of experience in customer marketing, marketing automation, or CRM marketing.
• Proven track record of building and scaling lead nurture and customer engagement programs.
• Strong storytelling and content development skills, with the ability to translate product value into compelling messaging.
• Hands-on experience with marketing automation and AI tooling.
• Demonstrated ability to collaborate cross-functionally across Marketing, Sales, Product, and Customer Success.
• Analytical mindset with a strong bias toward experimentation, optimization, and measurable impact.

Nice to have

• Experience in a high-growth SaaS B2B environment.

Culture & Benefits

• Office-first approach, working from the office a minimum of four days a week.
• Flexibility for when life happens, during the summer, and through the holidays.