Head of Marketing (Sports)

TL;DR

Head of Marketing (Sports): Leading hirify.global’s marketing strategy in Belgium to drive brand awareness, engagement, and subscription growth with an accent on creative campaign development, social media, and content marketing. Focus on building fan-first experiences, ensuring brand consistency, and managing marketing budgets for ROI.

Location: Hybrid role based in Brussels, Belgium

Company

hirify.global is a global leader in the live sports streaming sector, expanding capabilities and transforming the sports industry.

What you will do

• Develop and execute marketing strategies for Belgium to achieve growth and engagement targets.
• Lead brand positioning and creative campaigns across acquisition, CRM, digital, social, broadcast, and experiential channels.
• Ensure brand consistency across both markets, acting as the main liaison between local and global creative teams.
• Activate campaigns on social media and PR, leveraging influencers and owned channels.
• Oversee event activations at major sports events and B2B summits.
• Manage marketing budgets and performance tracking, ensuring ROI-driven decisions.
• Lead and mentor a high-performing marketing team.

Requirements

• Expertise in marketing strategy, creative campaign development, social media, and partner marketing.
• Proven experience managing teams, budgets, and cross-functional projects across multiple markets.
• 8–10 years of experience in sports or entertainment marketing with a deep understanding of subscription models.
• Track record in consumer marketing within a subscription-based business.
• Data-driven approach to translating metrics into actionable strategies.
• Degree in Marketing, Business, or related field (or equivalent experience).
• Fluent in English, French, and Dutch.
• Deep knowledge of football and local fan culture.

Culture & Benefits

• Opportunity to make an impact and drive change within the sports industry.
• Commitment to fostering an inclusive environment that values equality and diversity.
• Meal tickets (7€ a day).
• Net expense allowance.
• Group insurance (3% of gross salary).
• Hospitalization insurance (DKV).
• Transport allowances for commuting by private car or public transport.