Head Of Product & Cro

TL;DR

Head of Conversion Rate Optimization (CRO): Driving the global strategy to improve conversion along the full online customer journey, transforming awareness into meaningful engagement and high-quality leads with an accent on digital product management, UX, and conversion optimization. Focus on influencing digital strategy, evolving global web platform, and creating tangible impact across markets.

Location: Berlin, Germany. Mobility allowance for relocation to join our team is provided.

Company

Sonova is committed to developing innovative solutions that improve hearing health and human connection.

What you will do

• Lead the team of CRO specialists, helping them develop and succeed.
• Lead the optimization strategy for global lead-generation funnels.
• Drive UX improvements through research, A/B testing, and iterative design.
• Oversee digital product development from concept to delivery.
• Manage and evolve the MarTech stack to enable efficient campaign execution and accurate measurement.
• Collaborate with Marketing, Engineering, and Country teams to deliver high-impact digital projects.

Requirements

• 7+ years’ experience in CRO and digital product management, with at least 3 years in a leadership role.
• Experience in leading cross-functional teams and delivering measurable business results.
• Analytical mindset, strong communication skills, and the ability to influence senior stakeholders.
• Strong understanding of online marketing, UX principles, conversion optimization and MarTech ecosystems.
• Skilled in CRM systems, A/B testing tools, CMS platforms, and landing-page optimization.
• Experience with lead-generation funnels; healthcare or hearing-care industry exposure is a plus.

Nice to have

• Experience with P&L ownership, revenue management, and Agile frameworks is an advantage.

Culture & Benefits

• Hybrid working model
• 30 days of paid annual leave
• A competitive salary package including a variable compensation scheme
• Subsidized BVG ticket (Berlin's public transport system)
• Dedicated learning & development budget and weekly learning time + LinkedIn Learning license
• Urban Sports Club membership contribution
• Pension scheme with employer contribution