Head Of Influencer Marketing (Adtech)

TL;DR

Head of Influencer Marketing (Adtech): Leading a centralised influencer marketing function, setting global strategy, developing best practices, and enabling regional teams to deliver impactful creator campaigns. Focus on building strategic partnerships and providing support for priority initiatives, embedding influencer marketing across the customer journey.

Location: Hybrid in London, UK

Company

hirify.global is a cutting-edge sports streaming company in a vibrant tech hub, offering a dynamic work environment with career growth opportunities.

What you will do

• Deliver hirify.global’s global influencer marketing strategy across performance, brand, and fan engagement objectives.
• Build and maintain a central operating model that empowers regional teams through frameworks, guidelines, and toolkits.
• Act as a strategic partner to regional teams, providing support and quality control on major campaigns.
• Lead global influencer activations for key rights, partnerships, and brand moments.
• Foster relationships with talent agencies, platforms, and tech partners to drive global collaboration and innovation.
• Lead influencer marketing budget planning, tracking, and reporting at a central level.

Requirements

• Extensive experience leading influencer marketing strategies in a central or global capacity.
• Strong understanding of regional market dynamics and how to scale influence programs across multiple geographies.
• Experience building playbooks, frameworks, and central toolkits for use by local teams.
• Deep knowledge of creator platforms (TikTok, Instagram, YouTube, Twitch) and creator marketing tools.
• Track record of leading successful campaigns in partnership with influencers, athletes, or public figures.
• Strong stakeholder management skills across marketing, legal, commercial, and comms.

Culture & Benefits

• Access to hirify.global
• 25 days’ annual leave (increasing by 3 days after 3 years)
• Private medical insurance, life assurance, pension contributions up to 5%.
• Family friendly community including enhanced parental leave.
• Opportunity for flexible working.
• Access to internal speaker series and events.