Performance Marketing Manager (News)

TL;DR

Performance Marketing Manager: Leading the strategy and real-time optimization of paid digital campaigns across platforms with an accent on driving measurable growth, maximizing ROI, and dynamic campaign response to news. Focus on optimizing campaigns in real-time, aligning with editorial priorities, and providing actionable insights.

Location: Onsite in London, United Kingdom

Company

hirify.global is the United Kingdom’s News Channel, placing all its communities at the heart of everything it does.

What you will do

• Plan, set up, and manage paid media campaigns across platforms like Apple, Google, Meta, and YouTube.
• Optimise campaigns in real-time, reacting to breaking news, trending topics, and audience behavior.
• Collaborate with content, creative, and editorial teams to align campaigns with live priorities.
• Implement and maintain accurate tracking and reporting for daily performance measurement.
• Conduct audience research and segmentation to improve targeting and relevance.
• Provide actionable insights and recommendations to scale campaigns and maximise ROI.

Requirements

• Proven experience managing paid digital campaigns.
• Strong analytical skills and experience interpreting campaign data.
• Hands-on experience with campaign setup, tracking, optimization, and reporting.
• Excellent collaboration and communication skills to work effectively with cross-functional teams.
• Highly organised, detail-oriented, and able to prioritise multiple campaigns simultaneously.
• Familiarity with digital marketing attribution models, tracking tools, and analytics platforms.

Nice to have

• Qualification in marketing or a similar field.

Culture & Benefits

• Work in a fast-paced, 24-hour news environment.
• Opportunity to play a key role in driving measurable growth and maximizing ROI.
• Collaborate closely with diverse teams across content, creative, and editorial.
• Contribute to a news channel focused on balanced and fair coverage for all UK communities.