Performance Marketing Manager (News)

TL;DR

Performance Marketing Manager (News): Leading the strategy and real-time optimization of paid digital campaigns across various platforms with an accent on driving measurable growth, maximizing ROI, and dynamic campaign response to news and audience behavior. Focus on implementing and maintaining accurate tracking, conducting audience research, and providing actionable insights for scaling campaigns.

Location: Onsite in London, UK

Company

hirify.global is the United Kingdom’s News Channel, focusing on covering issues across all its communities with balanced and fair reporting.

What you will do

• Plan, set up, and manage paid media campaigns across various digital platforms (Apple, Google, Meta, YouTube).
• Optimize campaigns in real-time, responding to breaking news and audience behavior to maximize engagement and conversions.
• Collaborate closely with different teams (editorial, content, creative) to align campaigns with live priorities.
• Implement and maintain accurate tracking and reporting to measure campaign performance daily.
• Conduct ongoing audience research and segmentation to improve targeting and campaign relevance.
• Provide actionable insights and recommendations to scale campaigns and maximize ROI.

Requirements

• Proven experience managing paid digital campaigns.
• Strong analytical skills and experience interpreting campaign data to drive optimizations.
• Hands-on experience with campaign setup, tracking, optimization, and reporting.
• Excellent collaboration and communication skills to work effectively with various teams.
• Highly organised, detail-oriented, and able to prioritise multiple campaigns simultaneously.
• Familiarity with digital marketing attribution models, tracking tools, and analytics platforms.

Nice to have

• Qualification in marketing or a similar field.

Culture & Benefits

• Work in a fast-paced, 24-hour news environment.
• Thrive as a data-driven, results-oriented marketer who enjoys hands-on optimization.
• Confidently run campaigns end-to-end and excel at interpreting data for continuous improvement.
• Enjoy spotting trends and reacting quickly to the news cycle.
• Collaborate with teams across the business to maximize impact.