Product Marketing Manager

TL;DR

Product Marketing Manager (Digital Products): Driving brand growth and creating impactful marketing strategies across global markets with an accent on market analysis, competitor research, and consumer insights for B2B and B2C markets. Focus on designing and implementing customer surveys to gather valuable feedback on products, user experience, then refine product positioning.

Location: Work from the office in Lisbon, with the option to work remotely on Wednesdays. If you are not in Lisbon, relocation to Portugal can be arranged after the probation period. An relocation package is provided.

Company

hirify.global is a technology consulting organization that connects strategy, design, and engineering services into a seamless workflow devised to support clients every step of the way.

What you will do

• Conduct comprehensive pre-research and research to identify and validate new product ideas and market opportunities.
• Define product positioning, messaging, and unique selling propositions.
• Collaborate with design and content teams to create impactful marketing materials and assets.
• Develop and implement multi-channel marketing campaigns designed to maximize ROMI, leveraging data-driven optimization techniques.
• Monitor and analyze product marketing performance metrics, providing regular reports and recommendations.

Requirements

• 5+ years of experience in product marketing, preferably in a fast-paced startup or venture studio environment for digital products.
• Proven experience of working with different digital marketing channels and strategies for PPC, SEO, social media, and email marketing with the positive ROMI.
• Solid experience in conducting market pre-research and research of the new product ideas.
• Experience with various research methodologies and tools (paid per click, organic search, and social media traffic analysis, competitive analysis).
• Solid experience with Google Analytics, SEMrush, SimilarWeb, Ahrefs, HotJar and/or similar tools.
• Exceptional communication, leadership, and collaboration skills to work effectively with cross-functional teams.

Culture & Benefits

• 5-day working week from Monday to Friday.
• 8-hour working day, which starts at 9:00 (Lisbon time).
• Paid vacation days and unlimited sick leaves.
• Performance review twice a year with goals check every 2 months.
• Personal MacBook for work or BYOD compensation.
• Partial English, sport and education reimbursement.
• Career development, knowledge sharing, and training opportunities.
• Friendly teammates and corporate social events.
• Support with personal projects and opportunities to take new roles & responsibilities.