Marketing Operations Manager, AI/ML And Automation

TL;DR

Marketing Operations Manager (AI/ML and Automation): Responsible for design, implementation, optimization, and governance of AI-powered workflows across the marketing stack with an accent on marketing operations, revenue systems, and applied AI. Focus on intelligently configuring, continuously optimizing, and adoption effectively across marketing and sales development.

Location: Braga, Portugal

Company

hirify.global is the leading application security provider shaping how organizations build secure software in the AI era.

What you will do

• Define and execute the AI and automation roadmap across the marketing and revenue tech stack.
• Train and fine-tune AI models, copilots, and agents within tools such as Qualified, HubSpot, Salesforce, Outreach, and Highspot.
• Design, build, and maintain AI agents and automated workflows using native platform automation and recommending new tools.
• Ensure clean data, scalable architecture, and strong integrations across platforms within Qualified, HubSpot, and Salesforce.
• Train marketing and SDR teams on AI-powered features and best practices.
• Leverage dashboards and reporting to measure impact on pipeline, conversion rates, efficiency, and revenue.

Requirements

• 4-7 years of Marketing Operations, Revenue Operations, or Systems Operations experience.
• Hands-on experience with HubSpot, Qualified, and Salesforce (required).
• Proficiency with BI/reporting tools such as PowerBI, Tableau, Sisense, or Calibermind.
• Experience training, configuring, or optimizing AI features within martech and salestech platforms.
• Familiarity with SDR tools such as Outreach and Hightspot or Mindtickel.
• Excellent cross-functional communication and documentation skills.

Nice to have

• Clearly articulate AI processes to less people (Marketing).
• Experience in global cybersecurity or Fintech, or B2B Saas organizations.
• Experience with CaliberMind (or other multi-touch attribution platforms).
• Background in RevOps or Sales Ops.

Culture & Benefits

• Offers a great work environment and professional development.
• Provides challenging careers and competitive compensation.
• Maintains a great work-life balance.
• Offers great benefits and perks throughout the year.