Web Manager, Growth

TL;DR

Web Manager, Growth: Transforming the company website into a high-converting growth engine and optimizing user journeys with an accent on conversion rate optimization, web strategy, and data flow management. Focus on developing web personalization, optimizing SEO for organic growth, and analyzing performance metrics using GA4 and HubSpot.

Location: Hybrid, requiring 3 days in the Ghent, London, or Madrid office and 2 days remote. Applicants must possess the legal right to work in Belgium, the United Kingdom, or Spain.

Company

hirify.global's API-first platform revolutionizes commerce by providing connected on and off-premise solutions for food and retail industries.

What you will do

• Drive Conversion Rate Optimization by building and executing a continuous A/B testing roadmap for high-traffic pages.
• Develop Web Strategy and UX, partnering with Design and Product teams to architect intuitive user journeys.
• Manage the Web Stack (CMS, Analytics, Heatmaps) to ensure accurate data flow into HubSpot.
• Monitor and Report Performance using GA4, Search Console, and HubSpot, collaborating cross-functionally to identify insights.
• Optimize SEO and Organic Growth by working with the Content team to ensure site architecture supports high-intent keywords.
• Implement Web Personalization to deploy segment-based web experiences for different visitor types.

Requirements

• 3+ years of experience in Growth Marketing, Performance Marketing, or Web Operations within the B2B SaaS space.
• Hands-on experience with CMS platforms (e.g., Contentful, Sanity, Dato) and a deep understanding of Google Analytics 4 (GA4) and Tag Manager (GTM).
• Proven ability to look beyond the numbers to identify actionable insights for business growth.
• Ability to lead cross-functional projects involving developers, copywriters, and designers using tools like Jira or Asana.
• Proficiency with A/B testing tools (VWO, Optimizely) and heatmapping software like Hotjar.
• Basic knowledge of HTML, CSS, or JavaScript.
• English: Fluent written and verbal communication skills required

Culture & Benefits

• Dedicated learning budget to support skill expansion and knowledge growth.
• Opportunity to contribute to tackling significant challenges in the global tech industry.
• Immerse yourself in a culture of continuous innovation with weekly releases and new features.
• Collaborate with a diverse, international team that values transparency and multiple perspectives.
• Join a rapidly scaling SaaS unicorn at the forefront of the order management industry.
• Regionally tailored compensation and benefits packages reflecting local market needs.