Social Media Manager

TL;DR

Audience Growth Lead (Social): Leading thought leadership across social platforms to build brand accounts and maximize lead generation for fundraising with an accent on execution and strategy across major platforms. Focus on identifying effective channels and content, ensuring consistent messaging, and translating complex information into compelling public-facing content.

Location: Remote, with a requirement to overlap at least 3 hours with East Africa Time working hours most days. The company provides salary benchmarks for candidates based in the US, Kenya, UK, and other countries.

Salary: ~$120,120 USD (Estimated Total Compensation at Target for US)

Company

hirify.global is a non-profit organization focused on reshaping international giving by providing direct cash grants to the world’s poorest people.

What you will do

• Lead hirify.global’s social media strategy and posting calendar across all major platforms.
• Create and edit content (posts, visuals, short videos, audio) that highlight programs, research, and impact.
• Collaborate with internal teams (Marketing, Growth, Research, Program, CEO’s office) to identify stories and support leadership’s thought leadership.
• Manage publishing cadence, community engagement, and platform optimization.
• Track KPIs across channels (reach, engagement, follower growth) and monitor social chatter.
• Proactively suggest new ideas, tests, and experiments, capitalizing on relevant trends.

Requirements

• 5+ years of proven ability to grow social media presence for a brand, content creator, or public figure.
• Strong writing and editing skills, with a clear, confident, and empathetic voice.
• Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside).
• Demonstrated ability to turn complex or technical topics into clear, engaging content.
• Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.
• Deep understanding of social algorithms, audience behavior, and content performance, with comfort in social analytics tools.

Nice to have

• Experience in social storytelling for journalism or social impact sectors.
• Understanding of paid social strategy and how organic content complements it.
• Background or interest in global development, poverty reduction, or social innovation.
• Strong understanding of how to break through with tech & finance audiences in the U.S. + Europe.

Culture & Benefits

• A positive and supportive team with opportunities for advancement.
• A demonstrated commitment to helping all staff develop and grow.
• A competitive salary, including bonus.
• A robust health benefits plan (exact details will vary by country).
• Flexible paid time off.
• Allowances for desk set-up and learning and development.