Senior Social Manager (Marketing)

TL;DR

Senior Social Manager (Marketing): Leading the development and execution of advanced social media strategies to strengthen client brands and drive engagement with an accent on strategic leadership, innovation, and performance optimization. Focus on managing full-funnel social planning, analyzing data for actionable insights, and mentoring junior team members.

Location: Hybrid, based in Baghdad, Iraq, with teams in the office around four days a week

Company

hirify.global, a leading WPP Media brand, delivers "Good Growth" for its clients by using media intentionally to create meaningful consumer connections and drive business outcomes.

What you will do

• Develop and implement comprehensive social media strategies aligned with client objectives and marketing priorities.
• Lead the planning, execution, and optimization of paid and organic social initiatives across major platforms (Meta, TikTok, Snapchat, LinkedIn, X, YouTube).
• Oversee full-funnel social planning, including audience strategy, creative input, media allocation, and performance optimization.
• Manage end-to-end campaign workflows, including briefing, setup, QA, pacing, budget management, forecasting, and financial tracking.
• Analyze performance data and translate findings into actionable insights and strategic recommendations to improve ROI.
• Mentor and support junior team members, ensuring high-quality execution and capability development, and collaborate with internal teams.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 4–6+ years of experience in social media strategy, planning, and activation, preferably within a media agency or integrated marketing environment.
• Strong expertise across major social platforms, including Meta, TikTok, Snapchat, LinkedIn, X, and YouTube.
• Proven ability to manage campaigns, budgets, and performance optimization initiatives.
• Advanced knowledge of social analytics, measurement frameworks, attribution models, and reporting tools.
• Strong client management, storytelling, and presentation skills.
• Experience mentoring, guiding, or overseeing junior team members.

Culture & Benefits

• Hybrid work approach, with teams in the office around four days a week.
• Access to global WPP Media & WPP networks for professional growth and learning.
• Employee resource groups and frequent in-office events showcasing team wins, thought leadership, and celebrations.
• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off and employee mental health awareness days.
• Commitment to fostering a culture of respect, belonging, and equal opportunities.