Lifecycle Marketing Manager

TL;DR

Lifecycle Marketing Manager (Marketing): Own the end-to-end lifecycle strategy for hirify.global's Full & Part-Time Hiring program, designing personalized automated communications to guide veterinary professionals and hospitals from casual shifts to long-term commitments with an accent on multi-channel campaigns and data-driven optimization. Focus on building full-funnel lifecycle marketing strategies, segmenting users, and collaborating cross-functionally to increase placement conversions and user engagement.

Location: Remote within the United States, hybrid if based in San Francisco

Salary: $110,000 - $150,000 USD (varies by state)

Company

hirify.global is a startup creating the first B2B labor marketplace in animal healthcare connecting veterinary professionals with hospitals through innovative technology.

What you will do

• Build and optimize full-funnel lifecycle marketing strategies for full and part-time hiring targeting both hospitals and clinicians.
• Design and execute personalized multi-channel campaigns including email, push, SMS, and in-app messaging.
• Segment users based on behavior and hiring intent to deliver targeted communications.
• Define success metrics, build dashboards, and run A/B tests to improve conversion rates and program uptake.
• Collaborate with product, engineering, growth, sales, and customer teams to align messaging and user touchpoints.

Requirements

• Must be based in the United States or able to work remotely within the US.
• 4+ years experience in lifecycle strategy, CRM, or engagement marketing in B2B2C or marketplace environments.
• Experience with lifecycle tools such as Braze and HubSpot and strong data-driven mindset.
• Comfort working in fast-paced startup or tech environments with shifting priorities.
• Strong empathy for B2B and B2C users and ability to design personalized user journeys.

Culture & Benefits

• Accelerated growth and learning opportunities.
• Home office, education, and wellness stipends.
• Comprehensive health benefits with 100% base medical coverage and optional premium plans.
• 401K plan and unlimited paid time off.
• Paid maternity/paternity and reproductive care leave.
• Birthday and anniversary gifts, and opportunities for domestic travel and team events.