Lifecycle Operations Manager

TL;DR

Lifecycle Operations Manager (Marketing): Executing and QA'ing lifecycle campaigns across various channels like email, in-app, push, and home screen placements with an accent on translating audience strategies into actionable segments, attributes, and automations. Focus on streamlining marketing operations, analyzing performance data, and improving delivery, engagement, and conversions.

Location: Must be based in the US

Company

hirify.global offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles.

What you will do

• Own the execution and QA of Lifecycle campaigns across email, in-app, push, and home screen placements.
• Translate audience strategies into actionable segments, attributes, and automations that bring campaigns to life.
• Identify opportunities to streamline marketing operations using emerging tools, tech, and automation.
• Analyze performance data across platforms and propose clear optimizations to improve delivery, engagement, and conversions.
• Build and QA email templates, landing pages, and workflow automations using HTML, CSS, and SQL.

Requirements

• 2+ years in lifecycle marketing, CRM operations, or marketing technology roles.
• Hands-on experience running campaigns in tools like Braze or similar ESPs, with a clear understanding of segmentation, flows, and personalization.
• Working knowledge of HTML, CSS, and basic SQL for campaign building and QA.
• Familiarity with marketing metrics and A/B testing, including analysis and insight delivery.
• Advanced Excel skills, including pivot tables, VLOOKUP, and SUMIFS.
• Clear communicator and collaborator, comfortable navigating cross-functional priorities and timelines.

Nice to have

• Experience in B2C marketing and managing high-volume campaigns

Culture & Benefits

• Playlist is an Equal Opportunity Employer.
• We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply.