TL;DR

Senior Crm Executive (Marketing): Shaping data-driven communication strategies that improve user engagement and retention, support care coordination, and help users build lasting healthy habits with an accent on CRM platforms, segmentation, automation, and experimentation. Focus on translating insights into high-quality campaigns that scale across markets and support better health outcomes.

Location: Typically 3 days in the office per week. Relocation support to Vietnam discussed on a case-by-case basis.

Salary: Offered based on your location and experience

Company

%hirify_global% is the first completely free, gamified mobile app that rewards users for managing their health.

What you will do

Own day-to-day CRM operations across email, push notifications, SMS, WhatsApp and other channels using customer engagement platforms.
Build, configure, and maintain campaigns, journeys and triggers based on user behaviour, product usage, and lifecycle stage.
Execute CRM campaigns end-to-end: segmentation, setup, QA, scheduling, localisation support, and post-campaign reporting.
Partner closely with User Growth, Product, Content, and Analytics teams to translate insights & hypotheses into executable CRM campaigns.
Monitor core engagement metrics and surface clear, actionable insights.

Requirements

At least 3 years of relevant experience in CRM, lifecycle marketing, or retention operations.
Must have hands-on CRM operations experience, ideally within a mobile app, consumer tech, or digital product environment.
Proven experience working with CRM / customer engagement platforms such as CleverTap, Braze, Moengage, or similar.
Strong understanding of event-based triggers, segmentation logic, funnels, and lifecycle journeys.
Analytical thinking - comfortable working with data, dashboards, and campaign performance reports.
Fluent in English (written and spoken).

Culture & Benefits

Hybrid Working - Typically 3 days in the office per week.
Relocation Support - Discussed on a case-by-case basis.
Competitive Salary - Offered based on your location and experience.
Receiving the equipment and tools you need to do your best work.
We support your growth and skill development over time.
Performance-related, quarterly paid bonus scheme.