Director Of Lifecycle Marketing

TL;DR

Director of Lifecycle Marketing: Leading segmentation and automation throughout the entire customer experience with an accent on developing global, multi-vertical segmentation frameworks. Focus on driving measurable outcomes across the full customer journey: product activation, feature adoption, retention, churn mitigation, support deflection, and revenue growth.

Location: Our preference is Boston, but we’re also open to strong candidates in other remote locations.

Salary: $150,000—$240,000 USD

Company

hirify.global strives to provide competitive compensation and benefits programs that help to attract, retain, and motivate the best and brightest people in our industry.

What you will do

• Develop and own the automation strategy for the customer journey, including automated nurture sequences and triggered messaging.
• Establish measurement frameworks to track performance across all lifecycle stages and business objectives.
• Partner with cross-functional leadership to set targets across multiple customer health and revenue metrics.
• Partner with Marketing Operations and Data teams to build the Customer Data Platform infrastructure.
• Define segmentation strategy and create governance frameworks.
• Oversee a team of 5-7 marketers, establishing clear roles and responsibilities.

Requirements

• 8+ years of customer lifecycle marketing experience with at least 3 years in a director or senior management role.
• Deep expertise building and scaling customer segmentation strategies and guiding CDP implementation.
• Hands-on experience defining and directing global programs that drive measurable impact on product usage, retention, and expansion.
• Experience with predictive analytics, propensity modeling, and customer health scoring frameworks.
• Balances strategic vision with operational execution.
• Collaborative leader who builds trust and alignment across organizations.

Culture & Benefits

• Embrace a hybrid work model that fosters in-person collaboration while valuing individual needs.
• Committed to creating an accessible and inclusive hiring process.
• Provide reasonable accommodations for persons with disabilities to enable them to access the hiring process.