Senior Lifecycle Marketing Specialist (Fintech)

TL;DR

Senior Lifecycle Marketing Specialist (Fintech): Designing and optimizing trigger-driven lifecycle marketing journeys to drive customer engagement, retention, and lifetime value across multiple markets with an accent on data-driven experimentation, multi-language scalability, and compliance. Focus on building and managing complex lifecycle systems end-to-end, leveraging analytics and cross-functional collaboration.

Location: Hybrid with flexibility to work remotely and from the office, including up to three months per year working from another country

Company

hirify.global is a fintech platform focused on making investing more accessible and helping millions across Europe build long-term wealth.

What you will do

• Own and manage Braze as the primary lifecycle marketing platform, including advanced personalization and reporting
• Design, launch, and optimize marketing and transactional lifecycle journeys across activation, engagement, retention, and reactivation
• Define and track lifecycle KPIs, dashboards, and performance metrics
• Plan and execute A/B tests and experimentation frameworks to improve lifecycle marketing effectiveness
• Ensure lifecycle communications are scalable, compliant, and effective across multiple languages and markets
• Act as a strategic partner influencing roadmap priorities and growth initiatives

Requirements

• 4+ years experience in CRM, lifecycle, engagement, or retention marketing roles
• Hands-on experience with Braze or similar CRM automation platforms
• Strong analytical skills with ability to define KPIs and translate data into actionable insights
• Proven ability to own complex lifecycle systems end-to-end
• Experience managing multi-language lifecycle programs in international environments
• Fluent English required

Nice to have

• Experience in fintech, investments, or regulated industries
• Background in marketing analytics, experimentation, or data-driven growth
• Familiarity with customer data models and collaboration with data engineering teams

Culture & Benefits

• Competitive salary and stock options with equity participation
• Flexible hybrid work model with remote work and up to three months per year working from another country
• Generous vacation policy beyond legal minimums
• Annual €1,000 learning budget for professional and personal growth
• Well-equipped office with amenities including parking, showers, snacks, massage chair, and nap room
• Diverse international team with commitment to fairness and inclusion