Product Marketing Manager (Mobile)

TL;DR

Product Marketing Manager (Mobile): Driving the development of strategic marketing plans for major mobile app titles and leading engaging outbound marketing campaigns with an accent on strategic planning, campaign execution, and data-driven optimization. Focus on analyzing market trends, developing compelling advertising, and managing creative development to support product objectives and business growth.

Location: London, England, United Kingdom. This role operates in a hybrid work environment.

Salary: £59,000.00–£89,000.00 per year.

Company

The Pokémon Company International manages the Pokémon brand outside of Asia, responsible for brand management, licensing, marketing, and entertainment properties.

What you will do

• Develop and execute strategic marketing plans for mobile app titles, collaborating with cross-functional teams across EMEA, US, and Japan.
• Lead comprehensive marketing plans for product launches, new features, and live operations, with a focus on the EMEA region.
• Own data collection, analysis, and reporting, providing insights for marketing strategy improvements and presenting to stakeholders.
• Lead and develop global advertising campaigns, working with agencies and user acquisition teams to optimize spend and performance.
• Manage the creative development process for advertising campaigns, from ideation to delivery, ensuring alignment with brand vision.
• Build, manage, and track marketing budgets, conducting ROI analyses for future campaign optimization.

Requirements

• At least 6 years' mobile game product marketing experience in Europe.
• Bachelor's degree in a related field or equivalent experience.
• Extensive knowledge of digital and mobile industries.
• Proven experience in managing and executing events, stunts, and creative campaigns.
• Excellent oral and written communication skills for interacting with diverse work groups and partners.
• Ability to travel domestically and internationally.
• Candidates for roles in the United Kingdom will need the right to work; visa sponsorship may be possible in some cases.

Culture & Benefits

• Innovative culture driven by impact.
• Competitive cash-based compensation programs.
• 100% employer-paid healthcare premiums.
• Generous paid family leave, life insurance, and income protection.
• Pension Employer Contributions (for UK/IRE/MX employees).
• Fitness reimbursement, commuter benefit, and LinkedIn learning.
• Comprehensive relocation package for certain roles.