Head of Performance Marketing (Ecommerce)

TL;DR

Head of Performance Marketing (Ecommerce): Defining and executing multi-channel performance marketing strategies with an accent on ROAS optimization, advanced measurement, and incrementality testing. Focus on managing substantial media budgets, translating complex data into financial insights, and leading a high-performing team in a high-growth e-commerce environment.

Location: Hybrid in London

Company

hirify.global is the UK’s fastest-growing used car marketplace, connecting private car sellers with over 7,500 verified dealers through its online-only platform.

What you will do

• Define multi-channel strategies for core performance channels including Paid/Organic Search, Paid Social, Display, and App Campaigns, optimizing for ROAS.
• Translate complex channel data into clear, actionable, executive-level financial insights for planning cycles.
• Lead a continuous testing and optimization roadmap across creative, bidding, and landing page experiences.
• Own and manage the annual performance marketing budget effectively to achieve growth targets.
• Evolve the performance marketing measurement framework, spearheading incrementality testing and media mix modeling.
• Lead, mentor, and coach the Performance Marketing team, ensuring clear progression paths.

Requirements

• Senior leadership experience in Performance Marketing, ideally within a high-growth B2C/e-commerce or marketplace environment.
• Proven expertise managing and optimizing multi-million dollar annual budgets.
• Deep technical understanding of Paid Search (PPC), Paid Social, and familiarity with SEO/ASO principles.
• Demonstrated ability to strategically unify disparate channels for improved efficiency.
• Exceptional commercial, analytical, and modeling skills, with a track record of delivering results.
• Proven expertise in advanced marketing measurement, specifically including the design, execution, and interpretation of Incrementality Testing.

Culture & Benefits

• Work in a critical role that directly impacts the company's P&L.
• Work cross-functionally with teams across marketing, product, finance, and analytics.
• Lead, mentor, and coach a high-performing, resilient team.
• Oversee and manage key external agency relationships, driving accountability for performance and efficiency.
• Join a company on a mission to transform the used car market, backed by leading investors.