Senior Marketing Analyst

TL;DR

Senior Marketing Analyst (Crypto): Analyze and optimize marketing performance across multiple channels with an accent on data-driven insights, funnel analysis, and marketing attribution. Focus on designing A/B tests, building dashboards, and supporting strategic marketing decisions in a global crypto ecosystem.

Location: Fully remote, work from anywhere in the world without location restrictions

Company

hirify.global is a leading technology company in the crypto industry, known as the largest mining pool in Eastern Europe, expanding globally with a comprehensive crypto services ecosystem.

What you will do

• Develop analytical reports evaluating marketing effectiveness across multiple channels including SEO, SMM, PR, and affiliates.
• Analyze user funnels and identify drop-off points to improve acquisition, conversion, and retention.
• Design and evaluate A/B tests, attribution models, and incrementality frameworks.
• Build dashboards and alerting systems to monitor key marketing metrics.
• Support marketing teams with actionable insights for tactical and strategic decisions.
• Maintain marketing data infrastructure and collaborate on predictive analytics and scoring models.

Requirements

• At least 4 years of data analyst experience, including 2 years in marketing analytics
• Advanced SQL and strong Python skills for analytics and automation
• Experience with BI tools such as Tableau, Power BI, Looker, or Superset
• Hands-on experience with cross-channel analytics, cohort analysis, and marketing attribution
• Experience designing and evaluating A/B tests and marketing experiments
• Knowledge of marketing measurement methodologies and GDPR constraints is a plus

Culture & Benefits

• Fully remote work with flexible schedule
• 20 paid work days off per year plus 12 bonus days
• Fully paid sick leave without bureaucracy
• Support for professional growth through courses and certifications
• Opportunity to impact marketing strategy in a fast-growing fintech and crypto ecosystem