Senior Marketing Analyst

TL;DR

Senior Marketing Analyst (Marketing): Measuring marketing performance, analyzing user funnels, designing A/B tests, and generating actionable insights to optimize marketing strategies with an accent on cross-channel analytics, data infrastructure, and predictive modeling. Focus on building dashboards, automating reporting, and developing data-driven recommendations to improve acquisition, retention, and conversion metrics.

What you will do

• Develop comprehensive reports to evaluate marketing effectiveness across multiple channels.
• Analyze user funnels, identify drop-offs, and generate hypotheses to improve key metrics.
• Design and evaluate A/B tests and custom attribution models.
• Build dashboards and alerting systems to monitor metric deviations.
• Support marketing teams with structured data analysis to guide decisions.
• Maintain and optimize marketing data infrastructure and collaborate on predictive analytics projects.

Requirements

• 4+ years of experience as a data analyst, including 2+ years in marketing analytics.
• Advanced SQL and Python skills for analytics and automation.
• Experience with BI tools such as Tableau, PowerBI, Looker, or Superset.
• Experience with ETL pipelines, data integration, and A/B testing design.
• Strong analytical thinking and ability to structure complex data processes.
• Knowledge of marketing measurement methodologies is a plus.

Nice to have

• Experience with CDP, Airflow, dbt, or ML models.

Culture & Benefits

• Work on marketing analytics for a wide range of products and channels.
• Opportunity to build reporting and data infrastructure from scratch.
• Collaborate with cross-functional teams in a fast-paced environment.
• Engage in predictive modeling and advanced analytics projects over time.