Senior Director of Content & Product Marketing

TL;DR

Senior Director of Content & Product Marketing: Leading a dynamic team to drive Maven's unified product marketing and content strategy, focusing on strategic positioning, competitive intelligence, and messaging. Focus on translating complex product and clinical capabilities into compelling business outcomes to drive pipeline velocity and establish the PMM charter.

Location: Flexible hybrid work model. Primarily based in New York Metropolitan area or remotely from San Francisco/Bay Area, CA, Seattle, WA, Boston, MA, Chicago, IL, and Washington, D.C., or other US locations. NYC team members work onsite three days a week; other hub city members attend quarterly Work Together Days.

Salary: $208,000–$245,000 per year.

Company

hirify.global is the world's largest virtual clinic for women and families, offering digital programs for fertility, maternity, parenting, and menopause, trusted by over 2,000 employers and health plans.

What you will do

• Set the strategic direction for product marketing across Maven's programs.
• Develop and execute positioning strategies to differentiate Maven in the market.
• Translate complex product and clinical capabilities into simple, outcome-driven messaging.
• Drive unified content strategy from campaigns to thought leadership to field materials.
• Connect real-time market and competitive intelligence to the PMM narrative and roadmap.
• Partner with Product, Growth Marketing, Customer Success, Clinical, and Sales Enablement teams.

Requirements

• 8+ years of B2B product marketing and content strategy experience, preferably with 4+ years in healthcare/benefits.
• Proven track record of developing messaging and positioning that drives pipeline outcomes.
• Experience leading product marketing for complex, multi-product platforms in enterprise markets.
• Strong background in competitive intelligence and market analysis in dynamic industries.
• Track record of building and leading high-performing marketing teams.
• Ability to balance strategic thinking with hands-on execution and content creation.
• This role requires active work authorization in the US.

Culture & Benefits

• Flexible hybrid work model with options for remote (US hub cities) and in-office collaboration.
• Employer-covered health, dental, and insurance plan options.
• Access to the full Maven platform and specialists for mental health, reproductive health, family planning, and pediatrics.
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+).
• Annual professional development stipend and access to a personal career coach.
• 401K matching for US-based employees with immediate vesting.