Regional Marketing Director (North America)

TL;DR

Regional Marketing Director (North America): Owning and executing full-funnel marketing strategies for the US, Canada, and LATAM regions with an accent on driving measurable pipeline and revenue impact. Focus on building a performance culture, collaborating with sales, and strengthening brand presence across regional channels.

Location: Must be based in the New York Metro Area, willing to work in the NYC office 2-3 days a week, or Remote based in EST Time Zone.

Salary: $191,000–$250,000 per year

Company

hirify.global is an HR platform that helps modern, mid-size businesses transform how they manage people, giving HR and managers tools to connect, engage, develop, and retain top talent.

What you will do

• Own and execute the North America marketing strategy, aligning with global goals and regional dynamics.
• Serve as a trusted advisor to senior stakeholders, sharing market insights and shaping Go-To-Market priorities.
• Balance long-term vision with agile, data-driven strategies tied to commercial outcomes.
• Build a performance culture, using funnel metrics, ROI, and dashboards to guide decisions.
• Drive full-funnel growth across brand, demand generation, ABM, and customer marketing.
• Partner with sales to co-own pipeline targets, improve win rates, and ensure revenue accountability.
• Lead, coach, and grow a high-performing regional marketing team.
• Own regional channels (events, content, PR, digital) to boost brand visibility and pipeline.

Requirements

• 10+ years in senior B2B SaaS marketing, with proven revenue impact.
• Expertise in integrated, full-funnel strategies across SMB, mid-market, and enterprise.
• Strong commercial acumen with deep knowledge of marketing performance metrics.
• Familiarity with North American Go-To-Market landscapes and executive-level buyer personas.
• Experience influencing senior stakeholders as the regional strategic voice.

Culture & Benefits

• Competitive compensation, benefits, and pre-IPO equity including stock options.
• 100% subsidized medical, dental, and vision coverage for employees.
• 401(k) with a 3% company match starting from Day 1.
• Hybrid working model for Bobbers in the NY metro area and work-from-home allowance.
• Temporary remote work-from-anywhere in the world for up to 2 months after 6 months of employment.
• Annual Headspace subscription and wellness benefits, plus two social impact days per year.
• Bob balance days (4 additional days per year) and birthday day off with a special gift.
• Employee referral program ($2,500 bonus) and fun, frequent social events.