Demand Generation Manager

TL;DR

Demand Generation Manager: Create and manage multi-channel marketing campaigns to drive pipeline growth and accelerate sales opportunities with an accent on account-based marketing, lead management, and campaign optimization. Focus on designing targeted programs for IT and Security Operations personas, aligning sales and marketing, and leveraging marketing automation and analytics tools.

Location: Hybrid schedule requiring presence at Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA offices at least three days per week

Salary: $70,000–$210,000 per year

Company

hirify.global delivers real-time cloud-based endpoint management and security solutions for enterprise and government customers worldwide, focusing on reducing complexity, cost, and risk.

What you will do

• Create and manage multi-channel marketing campaigns including content promotion, email nurturing, events, and ABM strategies.
• Develop messaging and optimize campaigns through A/B testing and budget management.
• Collaborate with sales teams to optimize lead qualification, scoring, and handoff processes.
• Define and track KPIs, generate performance reports, and provide actionable insights.
• Work cross-functionally with content, brand, and communications teams to ensure alignment.
• Manage marketing automation and CRM platforms, staying current on AI/ML and marketing technology trends.

Requirements

• Must be located in or near Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA with hybrid work schedule
• 5+ years experience in B2B demand generation or integrated marketing, preferably in enterprise software or cybersecurity.
• Proven ability to execute multi-channel campaigns driving measurable pipeline impact.
• Strong knowledge of marketing automation, CRM systems, and attribution models.
• Experience with event marketing, email strategy, and paid media.
• Analytical mindset with ability to interpret data and optimize performance.

Culture & Benefits

• Collaborative, respectful, and diverse work environment.
• 5 days volunteer time off to support community causes.
• Comprehensive benefits including medical, dental, vision, family planning, and retirement plans with company match.
• Equity awards and generous benefits package.