Marketing Director (SaaS)

TL;DR

Marketing Director (SaaS): Lead and accelerate customer lifecycle marketing strategy across a diverse SaaS product portfolio with an accent on data-driven omnichannel campaigns and AI-powered experimentation. Focus on designing and executing growth strategies, optimizing customer lifetime value, and leading cross-functional teams.

Location: Boston, MA or Remote within the United States

Salary: $151,200 - $189,000 USD

Company

hirify.global empowers businesses, entrepreneurs, non-profits, and individuals to grow online by providing marketing tools and support.

What you will do

• Design and execute a holistic, data-backed lifecycle marketing strategy for customer acquisition, conversion, nurturing, and win-back across all products and geographies.
• Lead omnichannel campaigns including email, in-app, push, SMS, and referral marketing mapped to customer journey stages.
• Define and own content-driven nurture and re-engagement strategies to drive activation, retention, and partner success.
• Establish a culture of rigorous A/B/MVT testing using AI tools and propensity modeling to optimize performance and CLV.
• Collaborate cross-functionally with Product, Data Science, and Sales teams to embed personalized marketing into the product experience.
• Recruit, mentor, and develop a high-performing lifecycle and growth marketing team.

Requirements

• Location: Boston, MA or Remote within the United States
• 10+ years of progressive marketing experience with 5+ years in senior lifecycle or growth leadership roles in large-scale SaaS or subscription businesses.
• Expertise in omnichannel marketing platforms and AI/ML tool integration.
• Proficiency with Marketing Automation Platforms (Braze, Iterable, Salesforce Marketing Cloud) and advanced CRM systems.
• Strong analytical skills to derive actionable insights from complex data.
• Bachelor's degree required; MBA or Master's preferred.

Culture & Benefits

• Commitment to diversity, inclusion, and continuous learning.
• Opportunities for career growth and professional development.
• Generous paid time off and competitive health and welfare benefits.
• Hybrid work model combining remote work with office collaboration.