Demand Generation Manager (Embedded)

TL;DR

Demand Generation Manager (Embedded): Designing and executing integrated multi-channel campaigns to drive awareness, engagement, and pipeline growth for hirify.global’s Embedded Partner Program. Focus on optimizing paid digital campaigns, collaborating with sales, and tracking ROI for campaign effectiveness.

Location: Denver, Colorado; New York, New York; Palo Alto, California

Salary: $90,000–$115,000 plus variable, benefits, perks, and equity.

Company

hirify.global is a leader in enterprise orchestration, helping businesses globally streamline operations by connecting data, processes, applications, and experiences with its AI-powered platform.

What you will do

• Build and execute multi-channel demand generation campaigns (email, digital, events, content syndication, ABM).
• Manage and optimize paid digital campaigns across search, social, and display.
• Support hirify.global’s Embedded Partner Program by driving joint campaigns, referral motions, and co-marketing initiatives.
• Collaborate closely with SDRs and AEs to align campaigns with sales objectives, messaging, and follow-up strategies.
• Track and report on demand generation performance, pipeline contribution, and ROI, providing insights for improvement.

Requirements

• 2-4 years of B2B demand generation, growth, or digital marketing experience (SaaS or enterprise tech preferred).
• Proven experience running multi-channel demand generation programs, including paid media.
• Hands-on experience with marketing automation platforms (e.g., Marketo), CRM systems (Salesforce), Outreach, and digital ad platforms (LinkedIn, Google Ads).
• Strong analytical skills with the ability to measure and optimize campaigns for pipeline impact.
• Experience collaborating with sales teams, SDRs, and/or partners to drive joint marketing efforts.

Culture & Benefits

• Flexible, trust-oriented culture that empowers everyone to take full ownership of their roles.
• Driven by innovation and looking for team players.
• Vibrant and dynamic work environment.
• Multitude of benefits supporting work-life balance.