Senior Marketing Manager (SMB)

TL;DR

Senior Marketing Manager (SMB): Lead strategy and execution of integrated marketing programs for US Small and Medium Business segment, focusing on pipeline growth and customer engagement. With an accent on data-driven field marketing, sales alignment, and demand generation. Focus on designing and optimizing localized marketing strategies, executing multi-channel campaigns, and collaborating cross-functionally to drive measurable results.

What you will do

• Translate SMB sales leadership priorities into data-driven field marketing strategies and execution plans.
• Own and refine US SMB marketing strategy aligned with commercial objectives.
• Drive demand and field marketing programs including digital marketing, events, and targeted campaigns.
• Optimize sales enablement and nurturing programs leveraging marketing content.
• Collaborate with Customer Success and Solutions teams to develop case studies and testimonials.
• Establish KPIs, track performance, and report results to senior stakeholders.

Requirements

• Native English proficiency required.
• Several years of B2B marketing experience with proven success in field marketing or demand generation.
• Deep understanding of SMB segment and experience in startup, SaaS, HR-tech, or fintech sectors.
• Expertise in modern marketing tactics and tools such as HubSpot and Salesforce.
• Strong financial acumen with budget management and ROI focus.
• Proactive, self-starter with strong collaboration skills.

Culture & Benefits

• Fully hirify.global work from anywhere.
• Flexible paid time off and working hours with asynchronous work culture.
• 16 weeks paid parental leave and mental health support.
• Stock options, learning budget, and home office/IT equipment budget.
• Budget for local social events or co-working spaces.
• Focus on life-work balance and employee growth.

Hiring process

• Multiple interviews including recruiter, manager, peer, sales, and executive.
• Prior employment verification check.
• Process spans roughly 3 hours across 3 weeks.