Senior Integrated Marketing Lead (Fintech)

TL;DR

Senior Integrated Marketing Lead (Fintech): Defining and executing integrated marketing strategies for the commerce business (Afterpay + Cash App Pay) with an accent on deepening engagement, strengthening value proposition, and accelerating adoption. Focus on leading cross-functional GTM planning, managing multi-million dollar budgets, and translating insights into breakthrough campaigns.

Location: Remote from the United States

Salary: $198,000–$297,000 USD

Company

hirify.global, Inc. builds technology through brands like Square, Cash App, Afterpay, and TIDAL to increase access to the global economy.

What you will do

• Define and oversee integrated marketing vision for Afterpay in the U.S., aligning with brand direction and growth priorities.
• Lead cross-functional go-to-market planning across Creative, Product, Data Science, and Communications.
• Own end-to-end marketing investment planning and budget allocation for Commerce campaigns.
• Design and scale integrated campaigns that drive awareness, consideration, and adoption of Cash App’s commerce solutions.
• Collaborate with Partner Marketing, Creative, B2B/B2C channel teams, and brand partners to co-create activations.
• Partner with Customer Insights and Data Science to translate insights into actionable strategies and optimize marketing performance.

Requirements

• 12+ years of progressive experience in integrated marketing, brand strategy, or product marketing, ideally within technology, retail, or financial services.
• At least 5+ years of direct integrated marketing experience, including budget ownership and cross-channel investment planning.
• Proven track record of leading large-scale, cross-functional marketing initiatives that deliver measurable growth.
• Strong analytical mindset with the ability to analyze data and translate insights into strategic and creative direction.
• Exceptional communicator and storyteller capable of influencing across all levels of the organization.
• Financially disciplined and data-driven leader with experience managing multi-million-dollar campaign budgets and optimizing spend for ROI.

Culture & Benefits

• Culture geared toward innovation, collaboration, and impact in a distributed team environment.
• Remote work option and flexible time off.
• Comprehensive benefits including medical insurance and retirement savings plans.
• Commitment to an inclusive interview experience, providing reasonable accommodations to disabled applicants.