Digital Marketing Manager (SaaS)

TL;DR

Digital Marketing Manager (SaaS): Designing, executing, and optimizing digital marketing strategies for digital demand generation in SME and Mid-Market with an accent on scalable online channels and predictable revenue engine. Focus on developing channel strategy for max output and measurable cost-per-Lead, and continuously improving conversion rates through A/B testing, data analysis, and funnel optimization.

Location: Hybrid role, must be based in Munich, Germany.

Company

hirify.global develops holistic Software-as-a-Service solutions that enable global companies to ensure transparency, efficiency, and trust along their entire value chain, leveraging innovative technologies such as artificial intelligence to promote sustainable corporate governance.

What you will do

• Develop and execute digital marketing strategies focused on customer acquisition in SME and Mid-Market.
• Plan and optimize multi-channel digital campaigns (SEO, SEM, social, email, content, referral programs).
• Use A/B testing, data analysis, and funnel optimization to continuously improve conversion rates.
• Drive positioning, messaging, and value propositions tailored to SME & Mid-Market needs.
• Own the creation of digital content, including landing pages, webinars, video scripts, and blog posts.
• Monitor KPIs across the digital ecosystem, derive insights, and translate them into actionable optimizations.

Requirements

• 5+ years of experience in digital marketing, growth marketing, or performance marketing in B2B/SaaS.
• Strong understanding of SME & Mid-Market buying behavior and digital adoption trends.
• Hands-on experience with marketing automation, CRM (preferably HubSpot), and analytics tools.
• Proven track record in building automated funnels, lead nurturing flows, and scalable digital campaigns.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication skills in German & English.

Nice to have

• Experience in product-led growth / product-led sales.

Culture & Benefits

• A purpose-driven mission tackling complex sustainability challenges alongside global industry pioneers.
• Room for creativity through collaborative teamwork and an open communication culture.
• Flexibility and team bonding with hybrid work options.
• Opportunities for personal and professional growth.
• Sustainable mobility options, promoting eco-friendly commuting solutions.
• Fun team events and outings with global teams.
• Inspiring workspaces in Munich.